Keith Lee Wins Creator of the Year at TikTok Awards USA 2024

Keith Lee is crowned Creator of the Year at TikTok's first US Awards, hosted by La La Anthony at the Hollywood Palladium in Los Angeles, recognizing creators in 14 categories. The ceremony showcased the platform's rising talent in front of a live audience and a global online audience.

Event highlights and winners

The fan-voted ceremony honored creators across categories such as Storyteller of the Year and Live Creator of the Year, with Keith Lee taking the top award.

Presenters included Paris Hilton and Jordan Chiles, and the show streamed on TikTok and Tubi alongside the star-studded venue in Los Angeles.

Notable winners

Jeremiah Brown was named Rising Star of the Year, while Tini Younger earned Storyteller of the Year. The TikTok for Good prize went to the Valentine brothers, Zach and Pat. Video of the Year went to Bretman Sacayanan for a playful clip featuring a flock of chickens, set to a Doechii track.

Performances and moments

Performances included Ciara on stage and a segment by Mr Fantasy, a well-known online personality whose ties to a Riverdale actor sparked fan discussion.

Business backdrop

On the same day, ByteDance announced binding plans to divest most of its U.S. operations, forming a joint venture led by investors Oracle, Silver Lake, and MGX. ByteDance would own 19.9% of the venture, with Oracle, Silver Lake, and MGX each holding 15%; about 30.1% would remain with ByteDance affiliates. The deal is expected to close on 22 January and aims to address U.S. security concerns.

TikTok said the arrangement would keep millions of Americans connected to a global creator community.

Correction: An earlier version misnamed a presenter. Bethenny Frankel was not part of the lineup.

Expert view

An industry analyst notes the night underscored TikTok's growing influence on mainstream culture, blending creator energy with traditional awards. The event demonstrates how short‑form video is reshaping entertainment.

Summary

The inaugural US TikTok Awards highlighted creator achievement across fourteen categories, with Keith Lee winning Creator of the Year. The ceremony mixed celebrity appearances with rising talent and highlighted TikTok's expanding role in entertainment. Separately, ByteDance moved forward with a major U.S. divestment, signaling shifts affecting the platform's presence in America.

Key takeaway: TikTok is increasingly shaping mainstream recognition by centering creators in the entertainment landscape. Source

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