Celebrating Champions of Russia's Premier National Sports Project Competition

On May 20th, the grand ceremony honoring the winners of the second season of Russia's nationwide sports project competition, "You're in the Game," took place in Moscow. Each winner across five categories was awarded $4,000, with the grand prize reaching $13,000.

This event also marked the conclusion of the "Believe in Russia – Together We Are Strong" campaign. The competition is organized by the National Priorities Autonomous Nonprofit Organization with support from the Russian Ministry of Sport, under the federal initiative "Sport is a Way of Life," part of the national "Demography" project.

The competition attracted over 4,000 entries from 85 regions, showcasing a vibrant diversity of sports innovation. Distinguished guests included Deputy Prime Minister Dmitry Chernyshenko and First Deputy Minister of Sport Azat Kadyrov, alongside renowned athletes, industry leaders, startup founders, and partner representatives. The ceremony was hosted by Olympic cross-country skiing champion and ambassador of the federal project Alexander Legkov.

Dmitry Chernyshenko, Deputy Prime Minister of Russia, remarked:

"The 'You're in the Game' competition has once again united sports enthusiasts from every corner of Russia. With nearly double the number of applications compared to the previous season, it’s evident the passion for sports is growing. Participants received expert guidance and motivation to excel in their fields. Our mission, set by the President, is to have at least 70% of citizens regularly engaging in sports by 2030. This project plays a vital role in achieving that goal. Each winner serves as a role model for both adults and children. I encourage all participants to continue expanding their initiatives nationwide."

Thanks to the "Sport is a Way of Life" project, over 360 sports facilities have been built nationwide, with plans for an additional 110 this year. The new "Business Sprint" initiative will introduce approximately 200 smart sports grounds across regions.

Winners of the "You're in the Game" competition include:

• Grand Prize: "METROSHKA" – a children's neighborhood football festival from the Chelyabinsk region.
• Scale Category: "Malidak" – a sports festival from the Republic of Bashkortostan.
• Starting Point Category: "Forest Relax" – an orienteering festival from the Nizhny Novgorod region.
• Unlimited Opportunities Category: "No Heights Too High" – adaptive rock climbing for children and youth with disabilities from the Nizhny Novgorod region.
• Children in Sports Category: "METROSHKA" festival from Chelyabinsk region.
• Transformation in Sports Category: "Limetime" – an innovative sports event management software from Moscow.
• Media Category: "Intercept" – Russia's premier basketball media outlet from Krasnodar Krai.
• #OurSportIsHere Category: "Vsem Kila!" – a traditional Russian ball game from Moscow, and the "Malidak" festival.
• People's Choice Award: "Colorful Belt" project from Moscow.

Additional recognitions included support for "Parkrun," evolving into the new Russian brand "5 Versts," and special awards for projects like "Children on Bikes," "Limetime," "GOGYM," and "KADR." Notably, "Play Carousel," a project championed by adaptive hockey federation president and former winner Anastasia Baradachyova, also received accolades.

Oleg Matytsin, Minister of Sport of Russia, shared:

"For the second year, 'You're in the Game' has united passionate sports advocates and showcased extraordinary projects promoting regular physical activity. The journey from application to top finalists was rigorous, and the educational accelerator provided invaluable insights from industry leaders. Congratulations to all winners and participants—keep striving and stay in the game!"

The "METROSHKA" festival, established 20 years ago, distinguishes itself by offering free participation to neighborhood teams, allowing children from all backgrounds to compete equally with sports school trainees. Its founder, Dmitry Borshchev, expressed gratitude for the recognition and the motivation to expand their positive impact.

In the "Scale" category, the "Malidak" festival invites participants to engage in ten exciting running trails suitable for all ages and skill levels, fostering a family-friendly atmosphere. Project author Darya Strugovets highlighted the competition’s role in providing knowledge and opportunities for growth.

"Parkrun," undergoing transformation into "5 Versts," received a special prize for its ongoing commitment to organizing free weekly runs nationwide. Sofia Malyavina, CEO of National Priorities, emphasized the importance of supporting projects through transitions to sustain community engagement.

"Forest Relax," winner of the "Starting Point" category, combines physical and intellectual challenges through orienteering for participants aged 7 to 80. Olga Kasatkina, project author, thanked the organizers for the invaluable experience.

"Limetime," a user-friendly software assisting athletic event organizers, won the "Transformation in Sports" category. Supported by the major sports retailer Sportmaster, the project, along with "GOGYM" and "KADR," will receive media promotion and collaboration opportunities. Olympic speed skating champion Svetlana Zhurova presented the award.

Adaptive rock climbing initiative "No Heights Too High" was honored in the "Unlimited Opportunities" category for its comprehensive rehabilitation program for youth with disabilities. Project leader Maxim Kavinov expressed appreciation for the visibility and regional support gained through the competition.

Alexander Legkov, Olympic champion and ambassador of the federal project, noted the competition’s role in uniting creators and experts nationwide, highlighting the "Believe in Russia" campaign that rallied support for athletes at the Beijing Winter Olympics.

Partner-sponsored categories included "Media," won by "Intercept," a dedicated Russian basketball media outlet, and "#OurSportIsHere," shared by the traditional ball game "Vsem Kila!" and the "Malidak" festival.

The "People's Choice" award, determined by public online voting, went to the "Colorful Belt" project, which developed a unique training system for taekwondo athletes with intellectual disabilities. The winner received media exposure and educational opportunities at the Russian International Olympic University.

Over 15,000 individuals and organizations participated in the "Believe in Russia – Together We Are Strong" campaign, generating widespread social media support for Russian athletes. The winning video from Arkhangelsk region featured nearly 100 local residents rallying behind Olympic competitors.

Deputy Minister Azat Kadyrov presented awards to notable finalists including Marat Umyarov of the "Khimik" sports school and Irina Muravyova, leader of the "Flash" volunteer team.

Regular physical activity is crucial for health and well-being, making the expansion of accessible sports opportunities a national priority. The "Sport is a Way of Life" federal project aims to increase the number of active citizens, improve infrastructure, and cultivate sports talent.

Research confirms that sports enhance mood and happiness. For more insights on the positive effects of physical activity and tips to stay fit, visit the educational portal "Obyasnyaem.rf."

Content provided by the press service of National Priorities Autonomous Nonprofit Organization. The Lifehacker editorial team is not responsible for publication.

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