Antony Price: Bowie’s Iconic Silhouette Designer Dies at 80
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Antony Price: Bowie’s Iconic Silhouette Designer Dies at 80

Renowned British designer Antony Price, famed for sculpted silhouettes and theatre-inspired glamour, has died aged 80, leaving a lasting mark on fashion and music.

British fashion designer Antony Price, celebrated for bold, sculpted silhouettes and theatre-inspired glamour, has died aged 80. He dressed icons from David Bowie to royal patrons, shaping British fashion for decades.

Early life and breakthrough

Born in 1945 in Keighley, West Yorkshire, Price moved to London in the early 1960s to study at the Royal College of Art. A year after finishing his studies, he launched a menswear line with Stirling Copper, where his body-skimming designs drew attention during touring years, including Mick Jagger’s outfits on the Rolling Stones’ 1969 Gimme Shelter era.

Getty Images Sir Mick Jagger wearing Price's buttoned trousers on tour in New York City in 1969.

Price soon became known for his ability to fuse masculine tailoring with feminine lines, pioneering a new, sculptural language in British fashion.

Getty Images British pop group Duran Duran wearing pastel suits of bright red, pale blue, beige, and white a photo studio in Tokyo, Japan in 1982.

Signature moments and collaborations

In 1979, Price launched his own label and held his first show in 1980, opening with looks worn by Jerry Hall, including the wedding dress he designed for her marriage to Mick Jagger.

Getty Images A black and white photo of model Jerry Hall wearing a sparkly jacket sand fashion designer Antony Price wearing a black hat and trench coat in London in 1985.

A longtime collaborator of David Bowie, Price designed the jacket Bowie wore for the 1986 video As The World Falls Down, a standout moment in the singer’s glam-rock era.

Getty Images Price with Duran Duran at his 70th birthday party in London in 2015.

His expertise in blending menswear and womenswear, along with a precise tailoring hand, led the British Fashion Council to hail him as a “true original.”

During the 1990s, Price crafted pieces for Camilla, Duchess of Cornwall, including ensembles for her United States tour after her royal appointment.

After a career spanning more than five decades, Price staged a final London fashion show last month in collaboration with the label 16Arlington.

Getty Images Antony Price, Lily Allen and Marco Capaldo pose backstage at the 16Arlington x Antony Price Salon Show on 17 November 2025 in London, England.

Expert perspective

Industry observers describe Price as a true original who merged masculine tailoring with feminine silhouettes, creating a modern luxury code that influenced catwalks and red carpets alike. His work bridged backstage rock style and front-row royalty, leaving a lasting impact on British fashion.

Bottom line

Antony Price built a formidable legacy through sculpted cuts, daring theatre-inspired fashion, and collaborations with music icons and royalty. His approach to gender-fluid design and meticulous craft helped redefine luxury fashion from the late 1960s onward, with influence still felt in contemporary design.

Antony Price’s legacy lies in fearless, sculptural silhouettes and the fusion of stage drama with refined tailoring, a standard that continues to inspire designers today. BBC News

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