Antony Price: British Designer Behind Bowie's Looks Dies at 80
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Antony Price: British Designer Behind Bowie's Looks Dies at 80

Tributes pour in for Antony Price, the Yorkshire-born fashion visionary whose sculpted silhouettes and theatrical designs helped define late 20th-century rock style and couture.

Antony Price, the British fashion designer famed for shaping the wardrobes of music icons and royals alike, has died at the age of 80. Known for his sculpted silhouettes and theatrical flair, Price left a lasting mark on both stage fashion and high-end couture. His work remains a defining chapter in British style.

Early life and breakthrough

Born in Keighley, West Yorkshire, in 1945, Price moved to London during the early 1960s to study at the Royal College of Art. After graduation, he began designing menswear for Stirling Copper and soon became known for body-skimming trousers worn by Mick Jagger during the Rolling Stones' 1969 tour.

Sir Mick Jagger wearing Price's tailored trousers on tour in New York City, 1969.
Price’s tailoring helped define late‑1960s rock style.

Rising label and signature style

Price launched his own fashion house in 1979 and held his first major show the following year, opening with looks worn by Jerry Hall, including the wedding dress she wore to her marriage with Mick Jagger. He quickly earned a reputation for blending menswear and womenswear into precise, body‑hugging silhouettes that felt both modern and theatrical.

Jerry Hall in a Price design at her wedding event, 1980s.
Hall wore Price's creations at pivotal moments in her career.

Iconic collaborations

A long‑time collaborator of David Bowie, Price crafted the jacket Bowie wore for the 1986 video As The World Falls Down, a standout moment in Price's career. Industry observers credit Price with pushing the boundaries between tailoring and performance wear, earning him a reputation as a true original.

David Bowie wearing a Price jacket in the 1986 music video As The World Falls Down.
Bowie in a Price design for the iconic music video.

In the 1990s, Price also designed outfits for Camilla, Duchess of Cornwall, including ensembles worn on her United States tour after she became duchess. His refined approach blurred gender lines in fashion and highlighted his technical mastery in shaping dramatic, flattering garments.

Later years and last show

After more than five decades in fashion, Price staged a final London runway show last month in partnership with the brand 16Arlington, signaling a graceful closing chapter to a storied career. The collection featured contemporary takes on his enduring silhouettes, with tributes from contemporary designers and models on the front row. At the event, singer Lily Allen modeled a dress inspired by the late Diana, Princess of Wales, and her famous black velvet ``revenge dress'' moments.

Duran Duran members wearing pastel suits in a studio, 1982.
Price's influence extended to music icons across decades.
Antony Price with Lily Allen at the 16Arlington x Antony Price Salon Show, London 2025.
Price with peers and stars at the final London show.

Expert view

Industry commentators from the British Fashion Council describe Price as a true original who bridged the gap between tailored menswear and womenswear while delivering dramatic, theatre‑worthy clothing. His knack for sculpting the body and pushing boundaries set a standard that influenced designers for years to come.

Summary

Antony Price built a five‑plus decade career around bold silhouettes and stage‑worthy garments. He created enduring connections with icons from Bowie to Hall to Camilla, shaping both music culture and royal style. His last London show paid tribute to a fashion era defined by audacious tailoring and theatrical flair. Price leaves a lasting imprint on British fashion and the global image of rock couture.

Key insight: Antony Price fused precise tailoring with dramatic presentation to redefine stage wear and couture, influencing generations of designers and performers. Source: BBC News

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