SoundHound AI Expands Voice Tech Across European Cars with Stellantis
Bill McColl
Bill McColl 1 year ago
Senior Contributor & Veteran Media Producer #Markets News
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SoundHound AI Expands Voice Tech Across European Cars with Stellantis

Discover how SoundHound AI is revolutionizing in-car voice assistants across multiple European Stellantis brands, enhancing driver interaction with cutting-edge AI technology.

Bill McColl brings over 25 years of experience as a senior producer and writer across TV, radio, and digital platforms, leading teams in delivering impactful news coverage.

Highlights

  • SoundHound AI’s advanced voice technology is now integrated into more Stellantis vehicle brands throughout Europe.
  • The SoundHound AI assistant, enhanced with ChatGPT, is active in Peugeot, Opel, and Vauxhall cars across 11 European markets.
  • DS Automobiles was the pioneer Stellantis brand to adopt SoundHound AI’s system earlier this year.

SoundHound AI’s stock surged again as the company announced an expansion of its AI-powered voice assistant across additional Stellantis-owned car brands in Europe.

The voice assistant, combining SoundHound AI’s technology with ChatGPT, is currently operational in Peugeot, Opel, and Vauxhall vehicles across 11 countries and will soon extend to six more markets, supporting 12 languages by month’s end.

Early Adoption by DS Automobiles Sets the Pace

In March, the luxury French brand DS Automobiles became the first international automaker to fully implement SoundHound AI’s voice assistant in production models.

This AI-powered assistant enables drivers to control various vehicle functions hands-free and provides intelligent responses to a wide range of queries, elevating the driving experience.

Michael Zagorsek, COO of SoundHound AI, emphasized that their partnership with Stellantis places both companies at the forefront of automotive innovation.

Following a 22% jump on Wednesday, SoundHound AI shares climbed an additional 6.5% by midday Thursday, reflecting strong investor confidence as the stock gains over 150% year-to-date, contrasting with a 13% decline in Stellantis shares in 2024.

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