REVIEW: "Write Persuasively. Be Your Own Copywriter" by Sasha Karepina
Sasha Karepina's book "Write Persuasively" is an essential guide for anyone aiming to craft compelling sales texts, persuasive requests, or even simple office memos.
I initially picked up Sasha Karepina's book "Write Persuasively" for professional reasons. However, as I delved into it, I realized it’s valuable for anyone who has ever needed to write a sales pitch, a request letter, or even a routine office memo. Interestingly, such writing tasks are something almost all of us face at some point, with very few exceptions.
About Sasha Karepina
Sasha Karepina is a leading expert in business correspondence in Russia, a corporate business trainer specializing in written communication and copywriting. She is the founder of the agency "Word and Money" and the author of multiple books, articles, and TV programs.
"Don't kill me, Ivan Tsarevich, I will still be useful to you!" — this phrase can be considered the mantra of all copywriters as it embodies a universal formula for persuasion.
— Quote from the book
Can't recall writing anything like that? Let's think together: the first things that come to mind are requests for a salary raise, additional funds for a project or equipment, letters to investors or charitable organizations, and even your resume, which essentially acts as a sales text where you aim to showcase your skills and talents most effectively. I'm sure you can think of many more such examples.
Therefore, "Write Persuasively. Be Your Own Copywriter" is a book I confidently recommend to everyone. The writing style is clear and approachable, sprinkled with well-placed humor that makes the reading enjoyable. Despite its simplicity, the book thoroughly breaks down the structure of letters into fine details. Separate chapters focus on the beginning, middle, and end of a letter. The author explains how to gently nudge the recipient toward the action you want them to take.
You will also learn how to write with lively phrases and avoid the dull, bureaucratic language that is often difficult to read and understand.
All techniques described in the book are supported by real-life examples. Since Sasha Karepina herself is a successful copywriter, she shares plenty of practical illustrations. Additionally, readers are invited to complete several writing exercises to hone their skills.
In fact, this book will be helpful even if you usually prefer resolving matters through face-to-face conversations. Many of its tips resonate with the teachings of the renowned communication expert Dale Carnegie. I particularly appreciated the chapter on how to engage the reader’s soul and choose arguments that appeal to their emotions. I’m already applying these insights in practice and can confirm they work, though, of course, mastery requires ongoing effort. Nevertheless, the book lays a solid foundation.
Honestly, I haven’t even touched on half of the valuable insights you’ll find in the book. It also addresses important details like text formatting, which is crucial both for writing texts and letters but is often overlooked, sometimes ruining even well-crafted content.
As with all publications from "Mann, Ivanov and Ferber," the excellent content is presented in a high-quality format. The book feels great in your hands. It contains a few pencil-drawn illustrations that don’t distract but add a charming touch, as if you can feel the artist’s hand. The practical and handy ribbon bookmark is also a nice bonus.
To sum up, I highly recommend Sasha Karepina’s "Write Persuasively." If you have already read it, please share your impressions in the comments. I’m very curious to hear your thoughts.
"Write Persuasively. Be Your Own Copywriter," Sasha Karepina
Available for purchase on litres.com
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