Premier League fans push for two-year freeze on home ticket prices

Football fans and campaign groups are pushing for a more affordable game. A coalition of more than 100 supporters' groups has asked Premier League clubs to freeze home ticket prices for two seasons (2026-27 and 2027-28), while demanding pricing data transparency and ongoing dialogue with fans.

Proposals come after widespread price rises: 19 of 20 top-flight clubs increased home ticket prices in 2024-25, and many clubs have continued to lift prices this season. Supporters argue that affordability is slipping, particularly for younger fans and working-class communities, and that matchdays are becoming harder to schedule around TV-led kick-offs.

A letter published by the Football Supporters' Association warns that higher ticket costs are pricing out regular supporters and making matchdays less predictable and more expensive due to TV scheduling.

It calls on clubs to halt the 'arms race' in ticketing and to work with supporters on a more balanced, sustainable approach. The group notes that the current £30 cap on away-ticket prices remains a positive benchmark for evaluating price levels.

The Chelsea Supporters Trust, among the signatories, says two years of above-inflation price increases have hit fans hard, and Chelsea should pause further home-ticket rises. The signatories emphasize that Stamford Bridge must stay accessible, inclusive, and vibrant for supporters today and in the future.

Pricing data and away-ticket policy

Supporters point to the £30 cap on away tickets as a landmark agreement that shows data-driven pricing can help keep costs in check, and they urge clubs to continue sharing pricing information.

Calendar changes and scheduling considerations

In a separate move, the Premier League announced that the 2026-27 season will start on Saturday 22 August and finish on Sunday 30 May 2027, making it one of the latest calendars in history outside pandemic years. The league cited a congested global calendar and player welfare as reasons for the shift.

Next season will begin a week later, creating an 89-day gap after the previous campaign and aligning with 33 days after the World Cup final date. The schedule will be adjusted to avoid clashes with UEFA competition dates whenever possible, and plan to ensure no two match rounds occur within 60 hours during the Christmas and New Year period. There will be no international breaks in October next season, while the September window will be extended to accommodate four national-team matches instead of two.

Key Takeaways

• Over 100 supporters groups urge a two-year freeze on home ticket prices.
• Clubs are urged to share pricing data and engage supporters in future decisions.
• The current away-ticket cap of £30 is highlighted as a benchmark for fairness.
• The Premier League is adjusting its calendar to improve player welfare and avoid clashes with European competitions.

Expert view

Expert comment: A sports economist notes that price freezes can protect accessibility, but clubs must safeguard revenue to stay competitive. A balanced approach that combines affordability with long-term sustainability is essential for the league's health.

Summary

The push from fans reflects broader concerns about affordability in top-tier football and the need for fans to have a voice in pricing. At the same time, the league is adjusting its calendar to reduce congestion and protect player welfare, underscoring the ongoing tension between commercial realities and supporter accessibility. The case illustrates the importance of transparency and collaboration in pricing policy.

Key insight: Supporters urge a two-year freeze on home ticket prices to preserve accessibility, while calling for pricing transparency and fan involvement. Source: BBC Sport.

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