Amazon Prime Day 2025: $12 Billion in Sales Expected Amid Enhanced Logistics
Amazon is projected to reach $12 billion in merchandise sales during its 2025 Prime Day event, driven by exclusive discounts, expanded deals, and a new regionalized logistics system.
Amazon's Prime Day 2024 is anticipated to generate an impressive $12 billion in gross merchandise value (GMV), representing 7.4% of the company's third-quarter GMV, according to Bank of America analysts.
This year marks the first Prime Day event utilizing Amazon's new regionalized logistics network, which aims to accelerate delivery speeds and improve customer satisfaction.
Highlights of Amazon Prime Day 2024
- Projected $12 billion in sales, up from last year’s 7.2% share of Q3 GMV.
- Exclusive 48-hour deals available to Prime members on July 11-12.
- Introduction of "Buy with Prime" checkout options from third-party sellers.
- New Prime members receive a 30-day free trial plus a $10 shopping credit.
Amazon promises the "largest selection of deals ever" this Prime Day, offering customers unprecedented access to discounts across a wide range of products. The event also features enhanced logistics that enable the fastest delivery speeds in Prime Day history.
Despite a slight dip in sales before and after the event, analysts expect a 10% year-over-year growth in Prime Day sales, signaling robust consumer demand even amid a cautious spending environment. Recent surveys indicate consumers plan to spend around $250 on summer sales, a decrease compared to previous years.
Bank of America maintains a Buy rating on Amazon stock, forecasting 10% growth in GMV for both Q2 and Q3 of 2024. Amazon’s management projects second-quarter net sales between $127 billion and $130 billion, reflecting a 5-10% increase.
Year-to-date, Amazon stock has surged 54%, outperforming the S&P 500 Consumer Discretionary sector’s 32% gain, demonstrating strong investor confidence despite typical post-Prime Day stock fluctuations.
Amazon CEO Andy Jassy emphasized continued growth potential, highlighting expanding physical retail integration and increased online computer storage demand as key growth drivers.
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