Amazon Prime Day 2025: Shoppers to Spend $250, Electronics and Back-to-School Deals in Focus

Electronics remain the top choice for Amazon Prime Day 2024 shoppers, while back-to-school items continue to drive strong interest during this summer sales event.

Amazon's highly anticipated Prime Day is set for July 11-12, 2024, but this year, shoppers plan to tighten their budgets compared to previous years. Despite the event's growing popularity as a major summer shopping occasion, consumers are preparing to spend less overall.

Key Insights

• Shoppers intend to spend an average of $250 during Prime Day and other summer sales, a decrease from $388 in 2022 and $594 in 2021.
• Electronics dominate purchase plans, with 59% of shoppers aiming to buy devices such as headphones, laptops, and tablets.
• Back-to-school shopping remains a priority for 76% of participants, focusing on apparel and educational materials.

According to a RetailMeNot survey of 1,000 shoppers, the average planned expenditure for summer sales has declined for the second consecutive year. However, historical data shows actual spending has often exceeded these projections, reflecting Prime Day's steady growth since its 2015 debut.

Prime membership penetration among Americans stands at 63%, slightly down from 65% last year. Among these members, 96% have engaged in Prime Day shopping, making it the most popular summer shopping event, surpassing Labor Day.

Electronics and Back-to-School Essentials Lead the Way

Positioned in mid-summer, Prime Day offers an ideal opportunity for back-to-school shoppers, with 76% seeking deals on school-related products. Nearly half (49%) plan to purchase clothing and shoes, while 18% are interested in books, e-books, or audiobooks.

Electronics remain the centerpiece of Prime Day purchases, with 59% of shoppers targeting new gadgets. Headphones are the most sought-after item (23%), followed by laptops and computers (18%). Amazon-branded devices like Kindle, Echo/Alexa, and Fire TV also attract 18% of buyers. Tablets and e-readers appeal to 16%, while 15% are looking for video games or consoles.

Home electronics are also in demand, with 14% shopping for smart speakers or TVs, and 12% eyeing smart home products such as iRobot Roomba vacuums or Nest and Ring security devices.

Home décor captures the interest of 22% of shoppers, and 18% plan to purchase kitchen appliances including popular brands like Keurig and Instant Pot.

Stay tuned for the latest updates on Amazon Prime Day 2024 and tips to maximize your savings during this exciting shopping event.

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