Unlocking Apple’s Legacy: An Inspiring Journey Through The Macintosh Way
Discover the captivating story of Apple through Guy Kawasaki’s free book, The Macintosh Way, blending history with timeless entrepreneurial wisdom.
Entrepreneur and venture capitalist Guy Kawasaki, a former Apple evangelist, continues to capture attention across blogs and magazines. He passionately shares insights on startup culture and the mindset needed to constantly evolve, a philosophy he calls The Macintosh Way.
Guy Kawasaki
As one of Apple’s earliest team members responsible for marketing the Macintosh, Guy Kawasaki pioneered the concept of evangelism in tech. He is the author of nine influential books and remains a successful businessman and venture investor today.
This complimentary book delves into Apple’s history with a focus on how these lessons remain relevant today. Beginning in 1984 with the launch of the first Macintosh, it offers fascinating stories, including an inside look at Steve Jobs’ unique management style. At just 200 pages, the book is an engaging and easy read.
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