Unlock the Secrets to Creating Captivating Podcasts That Truly Engage

Discover the essential elements behind producing engaging podcast episodes and why selecting the right format matters.

Individuum Publishing presents "Let's Make Noise: How to Create Hit Podcasts" by Eric Nuzum, a renowned audio expert. This book is a must-read for anyone launching or planning a podcast. With permission from the publisher, Lifehacker shares an excerpt from Chapter 3, "Function and Form," edited for clarity.

Understanding Podcast Formats

Many creators underestimate the significance of podcast format. A typical episode might run around thirty minutes, leading people to ask, "How long does it take to produce a 30-minute podcast?" The answer varies widely depending on the format chosen — it’s never simply thirty minutes.

Even podcasts recorded live with minimal editing require extensive preparation. Researching guests’ backgrounds, crafting insightful questions, or leveraging the host’s expertise demands considerable time and effort.

There’s no universal formula for how much time makes a podcast great. If the core idea lacks strength, no amount of time can save it — though insufficient time can ruin a good concept. Some creators need less time than others to produce quality content.

Thousands of podcasters hit "record," speak for a set duration, then publish without edits. These podcasts usually attract small audiences, which is perfectly fine. Minimizing production effort is a valid choice, but managing expectations is essential.

With that understood, let’s explore the two main podcast categories — conversation-based and storytelling — each with three subtypes.

Conversation-Based Podcasts

Monologue

A single host shares ideas or opinions, often a thought leader, celebrity, or expert. Sometimes a co-host or guest appears but mainly to prompt discussion or ask prepared questions. This format emphasizes a solo voice rather than a group dynamic.

Examples include The Tony Robbins Podcast, Rise with Rachel Hollis, Dear Sugar, The Ben Shapiro Show, and TED Talks Daily.

Q&A

One person asks questions, another answers. While interviews dominate this subtype, it also covers games and quizzes. Unlike monologues, this format features two-way exchanges, with hosts and guests sharing perspectives.

Examples: The Tim Ferriss Show, Fresh Air, and WTF with Marc Maron.

Discussion

Two or more people engage in balanced conversations where no one dominates. It’s an equal exchange of ideas and insights.

Examples: No Such Thing as a Fish, Culture Gabfest, and Pod Save America.

Storytelling Podcasts

Seasonal Narrative

A single story unfolds across multiple episodes within a season, with each episode building on the last.

Examples: Serial, Slow Burn, Dr. Death, and In the Dark.

Standalone Stories

Each episode features an independent story, often unrelated to others.

Examples: 99% Invisible, Embedded, and Revisionist History.

Multi-Story Episodes

Episodes contain multiple stories, usually linked by a common theme.

Examples: This American Life, Snap Judgment, The Moth, and Invisibilia.

While some may challenge this classification, these categories provide a useful framework to understand podcast formats.

Audio production is relatively affordable, allowing creators to experiment with formats and find what resonates best.

Try different approaches and observe what works.

For example, when developing the podcast "Where Should We Begin?" with renowned family therapist Esther Perel, the team struggled to find a fitting format. Traditional structures didn’t capture her unique talent and warmth. Eventually, they recorded her therapy sessions with couples, revealing a powerful dynamic where listeners reflected on their own relationships after hearing the episodes.

This approach blended storytelling and conversation, creating an authentic, impactful podcast experience.

Even innovative formats may require refinement through trial and error.

Eric Nuzum is a producer and strategist who led podcast divisions at NPR and Audible. In this book, he shares expertise on selecting podcast topics, structuring stories, planning production, and attracting listeners. He also reveals practical techniques like the "ten-word method" and "Schwartz technique." Whether you’re new to podcasting or seeking to improve, this guide will inspire you to pick up a microphone and start recording.

Get your copy today and start creating podcasts that resonate!

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