Rooney and Allardyce on Football Leadership, Staff, and Innovation
Wayne Rooney and Sam Allardyce discuss coaching innovations, the vital role of backroom staff, and how owners influence football today, from NFL-inspired training to staff recognition.
In the latest episode of The Wayne Rooney Show, Rooney explains how Sam Allardyce shaped his thinking about coaching. The conversation also highlights the people behind the scenes who keep a club moving forward.
How NFL shaped Allardyce's coaching
Allardyce first picked up ideas in the United States during the mid-1980s while playing for the Tampa Bay Rowdies. He observed how NFL teams trained during pre-season, the staff roles, and the emphasis on preparation. Those early experiences pushed him to experiment with methods that football had yet to embrace.
When he rose to management, he carried that mindset across clubs in the lower divisions, testing new ideas to see what could work. His willingness to try unconventional approaches helped him build a reputation as a pioneer in the English game.
The Bolton blueprint: staff, science and separation of duties
During his time at Bolton Wanderers from 1999 to 2007, Allardyce introduced sports science, data analysis, nutrition plans and structured recovery. He said his aim was to assemble a team where each department had a leader who created their own plan for progress. This approach opened players and staff to new questions about equipment, nutrition, hydration, protein timing, and recovery rituals such as ice baths. Bolton even installed the country’s first cryotherapy unit.
He described building departments with clear ownership, and encouraging leaders to propose what would move the team forward. This mindset encouraged curiosity about gear, hydration, electrolytes, timing of meals, and recovery rituals while pushing for new technologies like cryotherapy.
The team behind the team
Both Allardyce and Rooney emphasise that lasting success comes from unity and shared purpose, including recognition for the staff who work away from the spotlight. Rooney recalled funding trips for England’s support staff to Las Vegas, noting that taking care of personnel can boost morale and loyalty.
Allardyce described the concept as the team behind the team, where non-playing staff form a crucial support network. He highlighted how Christmas gifts and occasional bonuses could make a meaningful difference when backroom staff do not enjoy big salaries.
One standout role was the player liaison officers, responsible for practical needs like housing, mortgages, and banking. They also arranged housing for players, collected them at the airport, and organised family events, underscoring how their work underpin athletic performance.
Owners and openness in modern football
The pair also discuss how relationships with club owners have evolved. In today’s game, managers often communicate mainly through a club's wider staff, rather than with the owner directly. Allardyce recalled a memorable moment at Crystal Palace when owner Steve Parish stepped into the dressing room to speak with players and staff, a candid exchange that underscored passion for the club.
Rooney added that across his managerial spells at clubs such as Everton, Plymouth Argyle and Birmingham City, owners based abroad can complicate direct conversations. He cited Bill Kenwright at Everton as an example of visible passion, and noted how overseas owners like Simon Hallett at Plymouth and Tom Wagner at Birmingham were committed but harder to reach in person.
Expert commentary
Coaches who empower every member of the club—players, staff, and owners—tend to build more resilient teams. The human side of leadership can be as decisive as tactics.
Short summary
Rooney and Allardyce emphasize that true coaching excellence combines innovation with respect for the people behind the scenes. By embracing sports science, clear leadership roles, and genuine staff recognition, clubs can foster unity and long-term success. The changing landscape of owner relationships does not diminish the need for open communication and mutual trust.
Key insight: The most successful clubs are those that value the staff behind the team as true teammates to the players. BBC Sport
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