NBCUniversal Peacock Streaming Price Increase in 2025: Premium Now $5.99, Premium Plus $11.99
In 2025, NBCUniversal's Peacock streaming service announces its first price increase since launch, reflecting a strategic shift towards profitability amid rising content costs.
Price increases often challenge streaming platforms' subscriber growth momentum in the short term.
In a significant move, Comcast’s NBCUniversal has raised prices for its Peacock streaming service for the first time since its debut three years ago.
Highlights of the Price Adjustment
- Peacock’s Premium subscription fee will increase by $1, reaching $5.99 per month.
- Premium Plus, which offers an ad-free experience, live NBC channel access, and content downloads, will see a $2 increase to $11.99 monthly.
- This price revision reflects a broader industry trend where entertainment companies prioritize profitability after years of heavy investment in content and technology.
- Historically, such price hikes can temporarily slow subscriber growth for streaming platforms.
Despite Peacock’s robust growth—boasting a 60% increase in paid subscribers year-over-year, totaling 22 million—the platform has yet to achieve profitability, reporting a $704 million loss in Q1 2024, largely due to escalating programming expenses.
This pricing update underscores the evolving streaming landscape, where providers balance subscriber acquisition with sustainable financial models.
Similarly, Disney’s CEO Bob Iger has indicated potential price increases for Disney+’s ad-free tier, while Netflix and Hulu implemented price hikes in 2023, raising fees by $1 to $2 across various plans.
Effects of Price Increases on Subscriber Numbers
Historically, streaming services experience short-term subscriber declines following price hikes. For example, Netflix faced its first subscriber losses in early 2022 after raising prices, losing 200,000 subscribers in Q1 and nearly a million in Q2 before recovering later that year.
Likewise, Hulu’s subscriber growth slowed dramatically after its October 2023 price increase, with paid subscriber growth dropping to 2% year-over-year compared to 15% growth before the hike.
As the streaming industry matures, companies like Peacock are navigating the delicate balance between pricing strategies and subscriber retention to ensure long-term success.
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