2025 Comcast’s NBCUniversal & Warner Bros. Discovery Strike Major Canadian Deals with Rogers: Pricing & Launch Dates Inside

Bill McColl brings over 25 years of expertise as a senior producer and writer across TV, radio, and digital platforms, leading teams in delivering impactful news coverage on major global events.

Highlights of the Rogers, NBCUniversal & Warner Bros. Discovery Partnership

• Comcast’s NBCUniversal and Warner Bros. Discovery have secured multiyear content distribution deals with Canada’s leading media company, Rogers Communications.
• Rogers plans to launch NBCUniversal’s Bravo channel in Canada by September 2024, becoming its official English-language rights holder.
• Starting January 2025, Rogers will also offer Warner Bros. Discovery’s top U.S. lifestyle and factual networks, including HGTV and The Food Network.
• Rogers aims to strengthen its position as a premier Canadian broadcaster, offering a blend of U.S. and Canadian programming tailored to modern consumer preferences.

Comcast (CMCSA) and Warner Bros. Discovery (WBD) have entered strategic agreements with Rogers Communications (RCI), a dominant wireless, cable, and entertainment provider in Canada, to deliver sought-after content to Canadian audiences.

The September 2024 launch of NBCUniversal’s Bravo channel marks a significant expansion in Rogers’ English-language entertainment offerings, enhancing access to popular U.S. programming.

Further expanding its lineup, Rogers will introduce Warner Bros. Discovery’s acclaimed lifestyle channels such as HGTV and The Food Network starting January 2025, enriching viewers’ options with top-tier factual and lifestyle content.

Delivering the Ultimate Blend of U.S. and Canadian Content

Colette Watson, President of Rogers Sports & Media, emphasized that these partnerships represent an evolution to meet shifting viewer demands, combining premier U.S. shows with Canadian content to deliver an unparalleled entertainment experience. She highlighted Rogers’ commitment to competing effectively against international streaming services by reinforcing its status as a leading Canadian broadcaster.

Financial details of these contracts remain confidential.

Following the announcement, shares of Comcast, Warner Bros. Discovery, and Rogers experienced initial dips but partially recovered later in trading. As of 3 p.m. ET on Monday, Comcast shares stood at $38.81 (-0.4%), Warner Bros. Discovery at $8.10 (-2%), and Rogers Communications at $38.18 (-1.5%).

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