Autumn Smartphone Trends in Russia: Realme Tops Volume, Apple Leads Revenue
Autumn smartphone sales in Russia show Realme leading in unit volume, while Apple generates the most revenue, with Samsung strong in flagship Android models.
Autumn in Russia reveals a market split: affordable phones move the most units, while premium devices capture the highest value. A major retailer's snapshot shows Realme, Redmi, Samsung, and Tecno at the top for sales volume, with Apple and Samsung leading by revenue.
Top-Selling Models by Volume
- Realme Note 60X — 3GB RAM / 64GB storage
- Redmi A5 — variants with 3/64 and 4/128 GB
- Redmi Note 14 — 8/256
- Samsung Galaxy A16 — 8/256
- Redmi A3X — 3/64
- Samsung Galaxy A56 — 8/256
- Tecno Spark Go 2 — 4/128 and 3/64
- Redmi 14C — 8/256
Top Revenue Leaders
On the value side, Apple dominates. The iPhone 16 Pro Max (8/256) tops the revenue chart, followed by the iPhone 16 Pro with the same specs. Strong demand also comes from the iPhone 15 (6/128) and iPhone 16 (8/128 and 8/256). The list of high-revenue models also includes Samsung Galaxy S25 Ultra (12/256), Samsung Galaxy A56 (8/256), iPhone 17 Pro (12/256), iPhone 13 (4/128), and iPhone 17 Pro Max (12/256).
In the Android flagship segment by revenue, the leaders are Samsung Galaxy S25 Ultra (12/256) and Galaxy A56 (8/256).
Expert Opinion
Expert comment: A market analyst notes that affordable devices widen access for more shoppers, while premium iPhones continue driving high-value sales. The overall message is clear: retailers benefit from offering a broad price range.
Summary
Autumn data show real momentum for budget models from Realme, Redmi, Samsung, and Tecno in terms of unit sales, while Apple leads in revenue and Samsung remains strong in high-end Androids. This dual trend highlights two successful strategies: reach more customers with affordable devices and protect profitability with premium models. For retailers, the takeaway is to balance price-conscious options with high-margin flagship phones.
Key insight: The market splits into volume and value — affordable phones drive market reach, while premium devices maximize profits, underscoring the need for a balanced product mix.