Apple Sets Global Smartphone Sales Record as iPhone 17 Leads 2025

Apple posts a record 247 million smartphone shipments in 2025, led by iPhone 17, with China fueling growth and revenue topping $261 billion and solid margin expansion.

Apple is entering 2025 with strong momentum, aiming to ship a record number of smartphones and sustain growth across key markets. The iPhone 17 is the main driver of this surge, supported by a refreshed lineup and steady demand from loyal customers around the world.

Global shipment outlook for 2025

Market researchers at IDC project total smartphone shipments to reach about 247 million devices in 2025, an increase of 6.1 percent from the previous year. Apple is leading the charge, supported by ongoing demand for the latest iPhone models.

China and other growth markets

In October and November, Apple held more than 20 percent of the Chinese smartphone market, outpacing rivals. Analysts have revised their China forecast upward, expecting around 3 percent growth for the full year after previously forecasting a modest decline.

Revenue and global market impact

Apple is projected to post annual revenue from iPhone and related devices above 261 billion dollars, up about 7.2 percent year over year. The broader smartphone market is expected to grow roughly 1.5 percent in 2025 as Apple expands its influence across regions.

Product mix and sales mix

Demand remains strongest for the base iPhone model and the Pro version, while the Air variant did not meet expectations. This mix contributed to a record holiday quarter for iPhone revenue.

Release timing and supply considerations for 2026–27

Looking ahead, Apple plans to stagger launches: premium iPhone models will debut in the fall of 2026, and a more affordable iPhone 18 is scheduled for spring 2027. IDC cautions that this cadence, together with a broader memory shortage, could reduce total shipments by about 4.2 percent.

Expert commentary

Expert comment: An IDC analyst notes that adjusting the release schedule can help manage supply and sustain demand, but ongoing memory shortages pose a constraint for the industry.

Bottom line

Despite the challenges, sustained demand for the iPhone base and Pro variants supports Apple growth and profitability. The company also faces a tighter supply environment that could influence shipments in the coming year.