Women's Rugby World Cup: England 2025 Poised to Mark a Breakthrough
Six years ago, filling Twickenham's 82,000 seats for a Women's Rugby World Cup final seemed fanciful. A surge in interest has shattered expectations for England 2025 across eight venues.
2025 Women's Rugby World Cup
Overview
The 2025 tournament in England runs from 22 August to 27 September, featuring 16 teams at eight venues, with live coverage on INLIBER TV channels, iPlayer, website, app and radio.
From Ambition to Reality
Six years ago, selling out Twickenham’s 82,000 seats seemed out of reach after a 2019 Women’s Six Nations match drew just 4,674 fans. Yet demand has surged, and the final on 27 September is now sold out.
Leadership and Legacy
Sue Day, who played in three World Cups without victory, joined the RFU executive in 2019 and helped secure the tournament for England, forecasting a rise in attendance and engagement that has proven correct.
Record Demand
Ticket sales have topped 375,000—three times the figure from New Zealand 2022—and the combined capacity across venues has grown from 180,000 to 470,000.
Enhanced Experience
Each team now has dedicated bases, business-class upgrades for long-distance travelers, mental health support and safeguards against online abuse. Commercial revenue targets have been exceeded before kick-off.
A New Audience
Women’s rugby fans are younger and more female, often attending as families. Players like USA’s Ilona Maher and England’s Abby Dow engage followers with authentic content, showcasing the sport’s unique spirit.
Voices of the Game
Brett Robinson, World Rugby chair: "The personality and humility female players bring is something the men’s game can learn from."
Sally Horrox, World Rugby’s director of women’s rugby: "The joy, energy and humour players bring will re-engineer rugby’s future."
Looking Ahead
Although hosts England benefit from heavy investment, some nations face financial and contractual challenges. Still, England 2025’s momentum aims to elevate women’s rugby ahead of World Cups in Australia 2029 and the US 2033.
England 2025 has turned an ambitious bid into reality, setting new attendance records, amplifying global engagement, and positioning women's rugby for lasting growth.
This topic was reported by BBC Sport.
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