Spotify Innovates by Tailoring Music to Your Running Pace, Mood, and Time of Day
Spotify unveils Spotify Running and Spotify Now platforms, alongside new video and podcast content. Discover the exciting updates to this leading music service in our detailed overview.
Yesterday in New York City, Spotify revealed its latest innovations: the launch of Spotify Running and Spotify Now platforms, along with the introduction of video content and podcasts. Our team at Lifehacker explored how these features work and uncovered why Spotify remains unmatched in the music streaming industry.
The highlight of the press event was the announcement of two groundbreaking platforms: Running and Now. Both are designed to revolutionize your daily streaming experience.
Spotify Running is a game-changer for running enthusiasts who seek music perfectly synced to their stride. The app monitors your step frequency during runs and curates playlists that match both your pace and musical tastes.
The developers’ goal with Running is to keep you energized throughout your workout, regardless of speed or rhythm. Their dedication goes so far that they announced plans to create exclusive tracks tailored to users’ preferences. This initiative involves renowned DJs like Tiesto and other popular artists featured at the conference.
If you've ever wished your playlist could adapt automatically to your activities, Spotify Now fulfills that desire. This personalized home screen offers music selections and recommendations based on the time of day and your current mood — whether it’s “shower sing-alongs” or “early morning vibes.”
Additionally, Spotify is expanding its offerings with podcasts and video content. Although these features are currently less accessible to non-English speakers, the platform partners with major content providers such as Vice News, BBC, NBC, Slate, E!, Adult Swim, MTV, Comedy Central, ESPN, Condé Nast, and TED to stream programs directly on Spotify. Podcast fans will enjoy exclusive shows from artists like Tyler, the Creator and Odd Future, Icona Pop, Jungle, and Mike Skinner, along with broadcasts from BBC, WNYC, and American Public Media.
With these updates, Spotify continues to outpace its competitors, making the service more dynamic and interactive than ever. U.S. users with App Store accounts can expect to experience these new features very soon.
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