Father’s Day 2025: Gift Spending Soars to a Record $22.9 Billion
In 2025, consumers are set to spend nearly $23 billion on Father’s Day gifts, averaging close to $200 per person, marking a new spending milestone.
In 2024, Father’s Day gift spending is expected to hit an unprecedented $22.9 billion, setting a new record according to the National Retail Federation (NRF).
Highlights:
- Spending on Father’s Day gifts is projected to increase by over 10% compared to last year, reaching $22.9 billion.
- Approximately 75% of consumers plan to honor fathers, stepfathers, husbands, sons, brothers, or other father figures.
- The average expenditure per gift-giver is forecasted to be nearly $200, the highest on record.
The NRF survey reveals that three-quarters of consumers will participate in Father’s Day celebrations, consistent with previous years. The average spend per person has risen sharply from $172 in 2023 to almost $200 in 2024, surpassing the previous peak of $174 in 2021.
About 50% of gift buyers intend to purchase gifts for fathers and stepfathers, while 25% will buy for husbands, and 20% for sons or brothers.
Greeting cards remain the most popular gift choice, followed by clothing, special outings, gift cards, and personal care items.
There is a notable rise in purchases of higher-priced gifts such as clothing, electronics, and experiences, contributing to the record-breaking spending levels.
Consumers aged 35 to 44 are expected to spend the most, outspending other age groups by nearly $100 on average. Meanwhile, those aged 45 to 54 are increasing their spending by the largest margin, with an average rise of over $57 compared to last year.
Online shopping continues to grow in popularity, with 43% of shoppers opting for digital purchases, up from 40% in 2023. Department stores remain a favored shopping destination for 38% of consumers.
Subscription boxes are gaining traction, with 42% of gift-givers interested in this option, up from 37% last year. Additionally, nearly 30% plan to buy experiential gifts like concert or sports tickets, an increase from 25% in 2022.
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