Discover the Ultimate Apple TV Experience: A Deep Dive into the Latest Generation

Apple took its time refreshing one of its most unique products, which gained widespread popularity with the rise of iOS — the Apple TV. After a year without a new release following the second-generation Apple TV, rumors circulated that Apple might abandon standalone devices in favor of integrating the technology directly into future televisions. However, on March 7, the updated Apple TV was unveiled, featuring significant internal improvements, though the changes might not be immediately noticeable to users. Let's explore how these upgrades impact your viewing experience.

Identical Twins: Spotting the Differences

Distinguishing between the second and third-generation Apple TV models is nearly impossible at first glance, including their packaging. Handing two boxes to an average consumer would likely leave them guessing which one is the latest. Even after examining closely, the only subtle hint is a discreet "1080p" label on one side of the newer device.

This label highlights the key difference: the predecessor supports up to 720p video output, while the third generation embraces Full HD 1080p resolution. We'll delve into the technical details shortly, but first, let's take a closer look at the device's design.

The packaging remains a compact, high-quality white box (approximately 10x10x5 cm), resembling the second-generation Apple TV's box closely, with only minor differences in labeling. The top features an almost life-sized image of the device, while the bottom highlights its capabilities, including AirPlay, which is especially useful for users familiar with the Apple ecosystem. On one side, detailed product information and serial numbers are displayed.

Inside, you'll find the device wrapped in protective film, a stylish flat power cable with a US plug, the signature aluminum Apple Remote, and a small set of documents including a quick start guide and Apple logo stickers.

The device itself maintains its sleek, minimalist design: a small, flat box measuring 98x98x23 mm and weighing 270 grams. Constructed from plastic, it feels solid and premium in hand. The matte top surface attracts fingerprints easily, while the glossy sides do the same. The bottom has a soft-touch matte finish, providing decent grip on various surfaces, though it may slip on glass or lacquered furniture. Given its compact size, placement is generally hassle-free.

Connectivity options remain consistent with the second generation: all ports are located on one side. The power connector is snug, while the HDMI port is standard (note: HDMI cables are sold separately). There's a micro-USB service port intended only for emergency firmware updates, an optical audio output for compatible sound systems, and an Ethernet port for wired network connections.

An Interface Closer to iOS

The device lacks physical power buttons; it powers on automatically when connected to power and guides users through initial setup—selecting language, connecting to Wi-Fi, and opting in to send anonymous usage data to Apple for product improvement.

The updated user interface marks a significant shift, aligning visually with the familiar iOS home screen on iPhones and iPads. Notably, the "Internet" section has been removed, with previously housed apps like YouTube, Vimeo, and Netflix now integrated into the main screen. Popular movies currently trending are showcased prominently at the top.

While the new interface might not impress everyone immediately, many users find the change refreshing and intuitive over time. Preferences vary, with some users expressing enthusiasm for the streamlined design.

Diving deeper, YouTube remains a staple, offering category browsing, search functionality, curated playlists, and account sign-in options. Video quality adapts to the channel's available resolutions, prioritizing higher-definition streams.

Interestingly, the jump to 1080p doesn't always translate to a noticeably better viewing experience compared to 720p, especially depending on the viewing distance and TV quality. However, the device intelligently adjusts output to match your television's native resolution, including downscaling for older TVs to 720p or 480p when necessary.

The movie section, though visually revamped with horizontal menus and larger video icons, retains its content. For many users, the trailer section is particularly useful, even if all content is in English, as promotional clips are universally understandable.

The TV shows section is appealing but lacks Russian language support. Episodes are available in 1080p, with prices ranging from $2 to $4 per episode — a noticeable increase likely tied to the enhanced resolution and updated licensing agreements. Each episode offers a 30-second preview to help viewers decide.

The music section invites users to sign into their Apple account and stream content from the cloud, while also supporting playback from the "Home Collection." Settings remain familiar, consistent with previous generations.

The settings menu has seen minor updates, including the addition of Photo Stream and the ability to set a password for AirPlay connections, enhancing security and control.

Full HD Gateway for Your iOS Devices

AirPlay remains one of the Apple TV's most valuable features, acting as a bridge that expands the capabilities of your Apple gadgets by streaming content seamlessly to your television's large screen.

Initially designed for photo and video sharing, AirPlay's functionality has grown significantly. Since iOS 4.3, Apple enabled third-party apps to utilize AirPlay, and with iOS 5, AirPlay Mirroring was introduced, allowing full screen mirroring of your device's display. However, real-world performance varies.

We tested AirPlay Mirroring with resource-intensive games on the latest iPad to evaluate peak performance. The Apple TV handled streaming smoothly for most applications.

Standard activities like viewing photos, videos, and web browsing via AirPlay Mirroring work flawlessly. Video playback in 720p or 1080p is also seamless. However, gaming presents challenges, as not all titles fully support AirPlay, and performance can fluctuate.

For example, AirAttack HD streamed from an iPad in Retina resolution to the TV with playable frame rates, though occasional dips occurred. Conversely, Death Rally suffered from low frame rates and choppy gameplay, making it less enjoyable.

Luxor 2, a vibrant 2D game with impressive effects, streamed smoothly without compromising image quality.

Real Racing 2 HD, known for its demanding graphics, surprisingly delivered smooth gameplay with high frame rates, thanks to developer support for AirPlay. Controlling a high-performance car on a 42-inch screen via iPad gestures is an exhilarating experience, showcasing the power of modern technology.

Is It Worth It?

In summary, Apple TV's AirPlay Mirroring offers robust capabilities, enabling high-quality streaming of complex games when they are optimized for the platform. Some games, like Death Rally, may struggle due to the device handling simultaneous output on both screens, taxing system resources. Others, like Real Racing 2 HD, offload display tasks to the TV, freeing the iPad to manage controls, resulting in a smoother experience.

While gaming is a compelling feature, Apple TV shines as a versatile media hub. If you frequently share photos or videos from your iPhone or iPad on a big screen, this device is invaluable.

Should you upgrade from the second generation? Probably not, as the difference between 720p and 1080p is subtle at typical viewing distances, and both models offer similar functionality.

Purchasing Apple TV makes the most sense if you own multiple Apple devices, as it thrives within the Apple ecosystem. As a standalone media player, its limitations—such as lack of external HDD support and restricted video formats—might disappoint. For broader media compatibility, many budget-friendly players support a wide array of formats via USB.

Combining Apple TV with an iPhone or iPad and using third-party apps like AVPlayerHD can unlock extensive media playback options.

Ultimately, Apple TV remains a passionate side project for Apple—popular and well-crafted but niche compared to their flagship products. At around $100, it’s an easy buy for Apple fans, but at higher prices common in some regions, consider whether a traditional media player might better suit your needs.

Apple TV reviewed courtesy of the "America" store.

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