Discover the Future of Banking with Smart ATMs and Virtual Assistants

It's official: Sberbank has rebranded to Sber, introducing a fresh logo and a suite of new services that redefine what a bank can be. Let's dive into the exciting changes that make Sber more than just a traditional financial institution.

Sber: Beyond Banking

Under the new brand, nearly all services within Sber's ecosystem have been unified, reflecting the company's evolution into a comprehensive assistant for everyday tasks, always at your side.

The core mission of this ecosystem is to simplify life for every customer. Transferring money takes just a few taps on the mobile app. Need dinner after work? Skip the store with SberMarket’s delivery. Even medical consultations are accessible remotely through SberHealth, offering quick online doctor appointments.

Since 2017, Sber has been developing this new brand, with a gradual rollout over several years. Branch closures won’t happen abruptly; ATMs will be updated as they age, and existing cards remain valid until their expiration.

Redesigned Branches for a Friendly Experience

Forget the old glass-partitioned halls with stern tellers. New Sber branches are welcoming spaces designed for interaction: instead of traditional counters, you'll find tables for personalized conversations with managers. Branches will feature kids' corners, cozy cafes for a coffee break, and parcel lockers managed by SberLogistics.

ATMs are also getting smarter. No more fumbling for your card; facial recognition enables quick access. Voice commands and touchscreens will allow you to hail a taxi or buy movie tickets directly.

The first revamped branch is already open in Moscow on Tsvetnoy Boulevard, with similar locations planned across regions in the coming years.

Innovative Smart Devices with Multiple Voice Assistants

Imagine watching a movie and spotting your dream sneakers on screen. Instead of cumbersome searches, just ask a voice assistant to find them. This is possible with the SberBox multimedia TV set-top box paired with virtual assistants.

To use SberBox, you need a TV with an HDMI port, Wi-Fi, and the SberSalut app on your smartphone. Setup takes minutes, turning your TV into an entertainment hub with access to thousands of movies and series via Okko, 185 digital channels from Smotreshka, and 40 million tracks on SberSound. Plus, gaming is enhanced with virtual gamepads and magnetic joysticks.

SberBox supports app control and voice commands through three distinct virtual assistants: the calm Sber, the stern Athena, and the cheerful Joy. Choose your assistant based on your mood; they not only chat but also help with tasks like money transfers, food delivery, and booking appointments.

Another highlight is the SberPortal smart display featuring premium Harman Kardon sound, a 10-inch Full HD screen, and an AI-powered wide-angle camera. Control it via touch, virtual remote, voice, or gestures — for example, placing a finger on your lips mutes the sound. The assistant recognizes users and switches to child mode when needed, blocking adult content and offering games or stories.

SberCast technology and the SberSalut app synchronize smart devices, letting you start a show on your TV and continue on SberPortal or your smartphone seamlessly.

Customizable Virtual Assistants for Everyone

Virtual assistants, known as Smart Apps, are built on the SmartMarket platform, which Sber opens to external partners. Any company can add new skills, providing a unique opportunity for entrepreneurs to reach millions of Sber users.

No programming expertise? No problem. Skills can be created from scratch or via an intuitive visual constructor, making them accessible across all devices with Sber’s virtual assistants, including the SberBank Online app, SberBox, and SberPortal.

Entrepreneurs can monetize their services through Sber’s revenue-sharing program, with developers eligible for quarterly rewards up to $33,000 USD.

Sber Launches Its Own Cloud Storage

Introducing your personal cloud for photos, videos, and documents accessible from any device. Even if your phone battery dies, you can access files from a laptop or tablet. SberDisk offers automatic backup for photos and videos, and offline mode lets you view files without internet.

The service provides 15 GB of free storage. Need more? Upgrade to 100 GB for approximately $1.10 or 1 TB for about $3.30 per month, payable with cash or loyalty points.

Access SberDisk with a secure Sber ID account, ensuring end-to-end encryption so that even Sber employees cannot access your data.

Unified Subscription for All Services

SberPrime offers bundled access to Sber’s ecosystem services, saving you money monthly. Whether streaming on Okko or ordering groceries via SberMarket, the combined package is more affordable than individual subscriptions.

Included in SberPrime:

• Access to 20,000 films and series with Okko Light subscription plus 15% discount on other movies.
• Ad-free listening to 40 million tracks on SberSound.
• Free home delivery from SberMarket.
• 30 GB storage on SberDisk with 20% discount on additional space.
• 10% discount on up to 10 orders per month via Delivery Club.
• 10% discount on taxi rides with Citymobil.
• 15% discount on monthly fees for SberMobile.

All services are accessible with a single Sber ID login, eliminating the hassle of multiple passwords. Available now to all users, including customers of other banks, with a special annual price of approximately $13 USD until the end of the year.

Start your SberPrime subscription today and experience the future of integrated services.

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