Apple Set to Unveil New Generation of Enhanced iPhones
Apple is preparing to release a fresh lineup of higher-priced iPhones featuring upgraded internal components while retaining their current designs.
Apple Inc. (AAPL) is anticipated to introduce its latest series of iPhones during the second week of September, as reported by Bloomberg, confirming widespread tech industry speculation. (See also: Apple Faces Challenges Meeting Market Expectations.)
The Silicon Valley innovator, which recently became the first American company to exceed a $1 trillion valuation, is gearing up for another “S” cycle. This means the upcoming iPhones will maintain their existing exterior designs but will feature significant internal upgrades, carrying an “S” suffix similar to the iPhone 6S.
With the global smartphone market growth slowing and consumers holding onto their premium devices longer, Apple is expected to continue increasing the average selling price of its iPhones while expanding into emerging markets beyond its traditional hardware segment.
Consumers can look forward to an enhanced version of the iconic 10th anniversary iPhone X, boasting a 5.8-inch OLED display, alongside a new premium model with a 6.5-inch OLED screen—the largest ever on an iPhone.
More Affordable iPhone Options on the Horizon
Additionally, Apple plans to launch a more budget-friendly iPhone that visually resembles the iPhone X but features a 6.1-inch LCD screen. This model is expected to come in multiple vibrant colors, including gray, blue, red, and orange, deviating from the stainless steel frame of the higher-end models with uncolored aluminum edges.
All three new iPhones will incorporate the gesture-based navigation introduced with the iPhone X, as well as the advanced Face ID facial recognition technology.
Later this year, Apple is also set to release updated AirPods, a new Apple Watch with a larger display housed in the same form factor, an innovative wireless charging solution, and a refreshed iPad Pro featuring slimmer bezels and Face ID instead of the traditional home button, according to Bloomberg. (See also: Why Apple's Stock Rally May Continue.)
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