Anticipation Builds as Mid-Size iPhone 12 Models Set to Launch First
Discover why Apple’s 6.1-inch iPhone 12 Max and iPhone 12 Pro are expected to hit the market before their smaller and larger counterparts, amid global supply challenges.
Fans of compact smartphones and larger displays will need to exercise patience.
Apple is reportedly prioritizing the release of its mid-size iPhone 12 Max and iPhone 12 Pro models ahead of the smaller 5.4-inch iPhone 12 and the larger 6.7-inch iPhone 12 Pro Max. This insight comes from DigiTimes, citing suppliers involved in the production of components for Apple’s latest lineup.
Suppliers of SLP (substrate-like PCB) boards have noted a significant increase in shipments for the iPhone 12 series components between July and August. This surge suggests Apple’s dedicated efforts to minimize delays caused by the ongoing global pandemic.
Contrary to earlier reports predicting that the standard iPhone 12 and iPhone 12 Max would launch first, with Pro models following weeks later, new data indicates that the size of the device plays a more critical role in timing than whether the model is basic or premium. Shipments for 6.1-inch devices rose sharply in July, while those for the 5.4-inch and 6.7-inch models increased only in the latter half of August.
Based on these trends, it’s reasonable to expect the mid-size iPhone 12 Max and iPhone 12 Pro to be available sooner than the smaller iPhone 12 and larger iPhone 12 Pro Max. This release strategy is somewhat unconventional, but Apple has employed similar tactics before—such as launching the iPhone XS and XS Max ahead of the more budget-friendly iPhone XR in 2018.
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