Amazon & Snap Shares Soar in 2025 After Launching Snapchat Shopping via Amazon Ads
Discover how Amazon and Snap's groundbreaking partnership enables Snapchat users to shop seamlessly through Amazon ads, boosting shares and transforming social media commerce.
Bill McColl brings over 25 years of expertise as a senior producer and writer across TV, radio, and digital platforms, leading teams in delivering impactful news coverage on major global events.
Highlights
- Amazon and Snap stocks surged after unveiling a new collaboration allowing Snapchat users to shop directly through Amazon advertisements.
- This innovative plan enables shoppers to browse and complete purchases on Amazon without leaving the Snapchat app.
- The partnership mirrors Amazon’s recent deals with Pinterest and Meta Platforms, expanding in-app shopping experiences.
On Tuesday morning, Snap Inc. (SNAP) shares jumped over 8%, while Amazon.com Inc. (AMZN) saw a 2% increase following news of their strategic alliance to integrate Amazon shopping within Snapchat.
The collaboration allows users to interact with Amazon ads on Snapchat and make purchases seamlessly without app-switching, enhancing user convenience and engagement.
Amazon confirmed that the feature will highlight select products available from both Amazon and third-party sellers, providing real-time pricing, Prime eligibility, estimated delivery times, and detailed product information directly within Snapchat.
This initiative builds on Amazon’s earlier integrations with Pinterest (PINS) and Meta Platforms (META), which introduced similar in-app shopping capabilities on Facebook and Instagram.
Following the announcement, Amazon’s stock reached its highest point since April 2022, while Snap’s shares hit their peak since July 2024.
Discover engaging topics and analytical content in Markets News as of 19-11-2023. The article titled " Amazon & Snap Shares Soar in 2025 After Launching Snapchat Shopping via Amazon Ads " provides new insights and practical guidance in the Markets News field. Each topic is meticulously analyzed to deliver actionable information to readers.
The topic " Amazon & Snap Shares Soar in 2025 After Launching Snapchat Shopping via Amazon Ads " helps you make smarter decisions within the Markets News category. All topics on our website are unique and offer valuable content for our audience.