7 Essential Tips for Entrepreneurs Entering the US Market

Success in the US market requires more than just a great product—it demands strong sales skills, proficient English, and a solid client base. Before diving in, carefully consider whether relocating to Silicon Valley is truly the best move for your business.

By Ekaterina Dorozhkina

Venture investor and managing partner at Starta Ventures, and co-founder of Starta Accelerator, a program supporting tech companies from Russia and Eastern Europe in New York.

Launching your startup in the American market is a dream shared by many entrepreneurs. However, achieving this goal requires thoughtful planning and preparation.

Over the past three years, more than 70 startups from Russia and Eastern Europe have participated in our New York-based program. Most face similar challenges, many of which can be overcome by following a few straightforward tips. Here are seven crucial recommendations for any entrepreneur considering entering the US market.

1. Choose Your Location Wisely

Every tech founder dreams of Silicon Valley, but relocating there isn’t a guaranteed path to success. The Valley is currently saturated with offerings, and demand doesn’t meet supply.

If your target clients or investors are based in San Francisco, moving there might make sense. However, entering the US market is often easier from cities like New York, where competition is lower and investment opportunities are plentiful.

2. Secure Support from an Immigration Lawyer

Moving to the US is complex and resource-intensive. Simply buying a one-way ticket isn’t enough. Visa issues can arise early on—tourist visas like B-1 and B-2 may be denied due to current political climates, and obtaining a work visa like O-1 without an invitation is unlikely.

Legal challenges extend beyond visas: you’ll need to register your business properly to avoid future investor issues, find housing without a credit history, open bank accounts, and establish corporate accounts—all requiring deep knowledge of local laws.

Having a reliable local lawyer simplifies these processes. Additionally, joining a local accelerator can provide guidance on relocation, funding for market entry, and access to expert coaches—services that would otherwise cost founders upwards of $100,000 per month in salaries.

3. Master Sales Skills—A Great Product Isn’t Enough

Many Russian entrepreneurs excel technically but lack sales and business development skills. Americans tend to be very strong in sales, so you’ll need to either develop persistence and aggressive sales techniques or hire local sales experts—though be prepared for high salaries.

4. Stop Blaming Others for Setbacks

After investing significant effort into your product, receiving critical feedback about your target audience or features can be disheartening. However, if these insights come from accelerator experts or potential clients, they are likely valid.

Resisting criticism leads to failure. Instead, embrace feedback, remain open-minded, and use direct communication with clients as a valuable learning opportunity.

5. Accept That You’re New to This Market

Many founders from Russia develop overconfidence after initial successes at home. However, the US market is highly competitive, attracting entrepreneurs worldwide—from India, China, Indonesia, and Europe.

Competing globally means shedding any ego before arrival and being ready to relearn sales and market dynamics from scratch. This humility and adaptability are key to succeeding in the US.

6. Build a Client Base Before Entering

Before expanding to the US, ensure your product has proven demand. Accumulate a minimal client base and revenue to demonstrate market viability. Also, your product should have global appeal—localized solutions like a Kazakhstan-specific Uber won’t translate well.

7. Improve Your English and Prepare for Stress

Effective communication in the US goes beyond small talk; you must engage and captivate potential investors and clients. An Upper-Intermediate English level is the minimum for active networking.

Relocation, new work environments, and intense competition bring significant stress from day one. Assess your resilience beforehand. If you’re ready to persevere, learn from mistakes, and stay determined, the journey is definitely worth pursuing.

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