Xiaomi Simplifies Its Brand Strategy: Dropping 'Mi' for a Fresh Identity
Discover how Xiaomi is streamlining its product names by removing the 'Mi' prefix, enhancing brand clarity across its diverse tech lineup.
Xiaomi is embracing a simpler, more straightforward naming approach for its products.
Over recent years, Xiaomi has evolved from a small ambitious startup into one of the world's leading smartphone manufacturers, offering a wide range of products and sub-brands. To make it easier for consumers, the company previously spun off Redmi and POCO as independent brands. Now, Xiaomi is taking another step by eliminating the 'Mi' prefix from the names of its main device lineup.
This shift was evident during the launch of the Xiaomi MIX 4, where the 'Mi' was notably absent—a deliberate move signaling the company's new direction. A company representative confirmed to XDA Developers that future devices will follow this updated naming convention.
The change extends beyond smartphones and tablets. Xiaomi produces a variety of smart home gadgets and electric scooters, most of which previously included the 'Mi' prefix. Upcoming releases will drop this prefix as well, although the classic logo on the back panel will remain as a nod to the brand's heritage.
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