Why Creative Professionals Are Talking About the New iPad Pro

The iPad Pro is designed to streamline the work of creative professionals, including designers, editors, and sound engineers. We reached out to several experts to hear their thoughts on whether the iPad Pro is a worthwhile investment for professional use.

Jake Davis
Designer at Petcube

The potential of the Post-PC era grows with devices like the iPad Pro. Apple, with its new Pencil, is shifting the iPad from a content consumption device to a content creation powerhouse. Once content creation becomes seamless on the iPad, the Post-PC era will truly take off, and traditional devices like MacBooks will become specialized tools mainly for engineers.

Dmitry Zhukov
Head of Mobile Development at Ecwid

iPad Pro strengthens Apple's dominance in the professional corporate market. With partnerships like those with IBM, professional apps will become even more efficient on this device. While the work of designers and retouchers is easier to showcase than that of brokers or pilots, Apple’s broader goal is mass market leadership, not just competing with niche players like Wacom.

The classic iPad has found some use in professional circles, but to me, it remains primarily a device for reading and media consumption. The larger iPad Pro could gain traction due to its size and convenience, but its success depends on professional software availability; otherwise, it remains a device for entertainment.

Apple is keen for designers to adopt the iPad Pro, as they can drive App Store growth and product promotion. Adobe seems motivated to catch up, seeing this as an opportunity.

Regarding the Pencil and keyboard, many assume they are only for designers. However, fingers are not ideal for input as they obscure the screen. The Pencil and keyboard offer precision and familiarity that fingers lack. Most people find drawing or writing with a finger uncomfortable.

Confession: I prefer writing with pencil on paper and haven't fully embraced graphic tablets. I only recently started using a Magic Mouse after years of gaming mice. So, for me, the iPad Pro is not yet essential.

Professionally, we might add it to our test devices collection, and I'll give it a try, but I don’t expect it to become my primary tool.

Vitaly Babaev
Art Director of Web at Mann, Ivanov and Ferber Publishing

I’m eager to try the Apple Pencil—it looks impressive and versatile based on the presentations. However, it’s too early to give a definitive opinion.

I created all promotional illustrations on my current iPad, which meets my needs. But if I receive a bonus, I’d consider upgrading to the Pro.

Dmitry Novozhilov
Sound Designer, Head of Daruma Audio Studio

I don’t yet see a clear practical use for the iPad Pro in the audio industry; it feels more like a luxury than a necessity.

Sergey Korol
Editor

The device looks great, but I’m unlikely to buy it. Writers need a physical keyboard, and the external keyboard feels awkward. I’m used to working on a laptop on my lap, whereas the iPad setup requires unfolding accessories.

Still, it’s clear that laptops may soon become rare even among professionals.

Pavel Guk
Senior Designer at MacPaw

The iPad Pro is a natural evolution from Apple, targeting PCs rather than Android tablets as competitors. iPads already serve cafes, stores, and banks (I’m a user). Growth depends on perception—many see a 10-inch device as just for reading and social media, but a 13-inch screen is seen as a serious work tool, especially with a keyboard.

I don’t own an iPad and usually carry a heavy 15-inch MacBook daily. Buying another MacBook seems excessive, and 10-inch tablets don’t feel serious. While not sure if the iPad Pro is right for me, it looks like the best option for semi-professional use.

For sketching, I prefer paper, and for more serious tasks, I need to test the device myself. Our company gets new tech quickly, so I’ll experiment with one before deciding on a purchase.

What are your thoughts on the iPad Pro? Share your opinions in the comments below.

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