Why Analysts Are Divided on Kroger’s Future: A Deep Dive into Its Business Challenges
Sarina Trangle
Sarina Trangle 11 months ago
Corporate News Reporter #Markets News
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Why Analysts Are Divided on Kroger’s Future: A Deep Dive into Its Business Challenges

Explore the contrasting analyst opinions on Kroger's stock amid concerns over market share loss and leadership changes, highlighting the grocery chain's current business outlook.

Essential Insights

  • Melius Research has issued a "sell" recommendation on Kroger's stock, citing fundamental weaknesses in the grocery giant's operations.
  • The firm highlights Kroger's declining market share against competitors like Walmart and ongoing leadership gaps.
  • Contrastingly, other analysts surveyed by Visible Alpha are split evenly between "buy" and "hold" ratings for Kroger shares.

On Tuesday, Melius Research recommended selling Kroger stock, pointing to concerns about the supermarket chain’s core business health.

Melius assigned a price target of $58 to Kroger (KR), which is 17% lower than the stock’s closing price on Tuesday. This bearish outlook contrasts with the broader analyst community, where half suggest buying Kroger shares and the other half recommend holding them, according to Visible Alpha polling.

Melius described Kroger as a "deteriorating business" facing multiple challenges, including customer attrition to Walmart (WMT), potential liabilities from a lawsuit initiated by Albertsons (ACI), and key leadership vacancies. Notably, former CEO Rodney McMullen stepped down last month following an internal investigation.

“Investors may believe Kroger offers a safe haven due to minimal tariff exposure,” Melius noted in a recent report. “However, a lack of tariff risk does not guarantee safety for Kroger.”

Company executives have previously stated that, as a predominantly domestic retailer, Kroger is less vulnerable to international tariff impacts compared to some competitors, suggesting a limited effect on its operations.

Kroger Stock Performance After Albertsons Merger Fallout

Over the past six months, Kroger's shares have surged nearly 20%. Some investors consider the stock a defensive play, given the grocery sector's relative insulation from tariff volatility, according to Melius.

Investor enthusiasm also spiked late last year when Kroger and Albertsons abandoned their merger plans after a judicial block. Albertsons subsequently filed a lawsuit alleging Kroger failed to adequately secure merger approvals, claims which Kroger has denied.

As of Tuesday, Kroger shares closed up approximately 0.6% at $68.12, slightly exceeding the $67.67 consensus price target compiled by Visible Alpha.

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