The World's Ugliest Color and Its Surprising Benefits
Discover Pantone 448C, the color that evokes disgust yet plays a crucial role in public health by helping reduce smoking rates worldwide.
The notoriously unattractive shade has been harnessed in the fight against harmful habits.
Identified as the least appealing color to humans, Pantone 448C was determined by the research firm GfK Bluemoon commissioned by the Australian government. Multiple surveys consistently revealed the same color as the most disliked. Pantone 448C resembles a blend of muddy swamp sludge and waste.
You might wonder why the Australian government invested in such an unusual study. The answer is straightforward: this color is used in Australia’s efforts to combat smoking. Research shows that packaging cigarettes in Pantone 448C leads to a significant decline in sales of tobacco products.
In 2016, the World Health Organization encouraged countries worldwide to adopt similar packaging designs using this color to deter smoking. Several nations, including France, the United Kingdom, and Norway, have already implemented this recommendation.
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