The Fascinating Psychology Behind Our Fascination with Astrology

Theodora Blanchfield, an Associate Marriage and Family Therapist and mental health writer, leverages her clinical psychology expertise from Antioch University to support others. She serves on the board of Still I Run, a nonprofit promoting mental health awareness among runners. Theodora's work has appeared in Women’s Health, Bustle, Healthline, and she has been cited by prominent outlets such as The New York Times, Shape, and Marie Claire.

Astrology enthusiasts often go beyond just knowing their sun sign; they explore their moon sign, rising sign, and intricate details of their astrological charts. They avidly follow astrology content on social media and receive frequent updates from their favorite astrology apps.

But what exactly draws people to the cosmic messages in astrology? After reviewing research and consulting with a psychologist who also practices astrology, we've uncovered some compelling reasons.

Understanding Astrology

Astrology studies how the positions of stars and planets are believed to influence human life. Its earliest formal system dates back over 2,000 years to the Old Babylonian era.

In astrology, individuals are assigned zodiac signs based on their birth dates. The zodiac is a celestial belt divided into 12 constellations, each roughly corresponding to a month, with the astrological year starting at the Northern Hemisphere's spring equinox.

The zodiac signs include:

• Aries: March 21–April 19
• Taurus: April 20–May 20
• Gemini: May 21–June 21
• Cancer: June 22–July 22
• Leo: July 23–August 22
• Virgo: August 23–September 22
• Libra: September 23–October 23
• Scorpio: October 24–November 21
• Sagittarius: November 22–December 21
• Capricorn: December 22–January 19
• Aquarius: January 20–February 18
• Pisces: February 19–March 20

While Greek traditions solidified these signs, Chinese astrological influences are also acknowledged.

Why Do People Believe in Astrology?

Astrology often serves as a psychological coping tool, helping individuals find clarity amid life's complexities. Historical trends show spikes in astrology's popularity during challenging periods, such as the Great Depression and the interwar years in Germany, with a recent resurgence following the COVID-19 pandemic.

According to Jennifer Freed, PhD, psychologist and astrologer, astrology's appeal during difficult times stems from the failure of traditional institutions to provide meaningful guidance and astrology’s inclusive nature welcoming all.

Providing a Sense of Control

Astrology can attract those with an external locus of control—individuals who attribute life events to external forces. It offers a perceived boost of luck or influence, which may encourage positive internal motivation, even if it is an illusion of control.

Helping Understand Personal Identity

Astrology offers a framework for self-validation and identity exploration. Freed describes it as a supportive tool that helps people recognize their unique strengths and receive affirmation.

"It's like having a sturdy handrail on a beautiful staircase," Freed explains. "With something reliable to hold onto, you can navigate your journey more mindfully."

Humans tend to remember positive feedback that aligns with their self-view, making the uplifting and ambiguous nature of astrology particularly appealing. The personalized nature of astrology, based on birth details, further enhances its credibility for many.

Reducing Ambiguity and Uncertainty

Astrology appeals to those who struggle with ambiguity by offering stability and meaning in uncertain situations. Humans have an innate drive to understand their world to make informed decisions—a survival instinct.

Freed notes, "Throughout history, humans have sought to comprehend their existence and find meaning. Astrology remains one of the oldest systems for exploring personality and destiny."

During times of information overload, astrology can provide the comforting answers people seek.

How to Begin Exploring Astrology

Freed suggests that while astrology memes and newspaper horoscopes are entertaining, beginners should try astrology apps that request birth time and location for more precise readings.

Important Considerations

Despite its popularity, astrology is classified as a pseudoscience without scientific validation from peer-reviewed research. Nevertheless, it can be an enjoyable and harmless way to engage in self-discovery.

Related topics include Psychology and Theories.

Verywell Mind ensures content accuracy by relying on high-quality, peer-reviewed sources. Our editorial process maintains trustworthy and reliable information.

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By Theodora Blanchfield, AMFT
Theodora Blanchfield is an Associate Marriage and Family Therapist and mental health writer dedicated to helping others through her clinical psychology background from Antioch University. She is also a board member of Still I Run, an organization focused on mental health awareness for runners. Her work is featured in Women’s Health, Bustle, Healthline, and cited in The New York Times, Shape, and Marie Claire.

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