Scarlets secure investment from US-based House of Luxury LLC

Scarlets secure investment from US-based House of Luxury

Scarlets have confirmed a significant investment from House of Luxury LLC (HOL), a US-based firm with board members including former WRU chief executive David Moffett and ex-Wales fly-half Dan Biggar. HOL will initially assume the club’s financial liabilities and, in time, acquire a 55% equity stake.

Strengthening for the future

While details of the investment remain confidential, the deal promises immediate financial stability. HOL’s sports and entertainment division, led by Moffett, will partner with the existing board to drive commercial growth, shape strategic vision and work towards a majority shareholding.

The move comes at a crucial moment as Welsh professional rugby faces structural changes. Wales’ four regions are under review, with proposals to reduce the number of teams. The Scarlets emphasised their commitment to the structural review and to safeguarding their legacy in west Wales.

Leadership and community impact

• Immediate assumption of all current liabilities by HOL

• Strategic leadership to boost commercial growth and guide future strategy

• Investment in fan experience, player development, and global partnerships

• Joint efforts to navigate legal and competitive reform in Welsh rugby

• A shared vision to build a high-performance culture and enhance the club’s role in the local economy and community

"This partnership marks a new era, strengthening our position with fresh investment and shared ambition to return the Scarlets to the top of European rugby," said Scarlets chief executive Simon Muderack.

"It ensures we remain in Llanelli, protect our identity and represent west Wales with pride."

The new investment deal with House of Luxury lays the foundation for long-term stability and growth, reaffirming the Scarlets’ commitment to their heritage and ambition to compete at the highest level.

This topic was reported by BBC Sport.

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