Salesforce Launches London AI Center with $4B UK Investment Plan in 2025
Discover how Salesforce is revolutionizing AI in the UK by opening its first AI center in London and committing $4 billion over five years to accelerate AI innovation and growth.
Bill McColl brings over 25 years of expertise as a senior producer and writer across TV, radio, and digital platforms, leading dynamic teams to deliver impactful news coverage on major global events.
Essential Highlights
- Salesforce revealed its inaugural artificial intelligence (AI) center will be established in London.
- The UK AI market is forecasted to surpass $1 trillion by 2035, signaling vast growth opportunities.
- As part of a $4 billion commitment to AI innovation in the UK over the next five years, Salesforce Ventures has invested $200 million in promising UK AI startups.
Salesforce (CRM) topped the Dow Jones Industrial Average on Thursday after announcing plans to open its first AI center in London, marking a major milestone in its global AI strategy.
The London hub, located in the Blue Fin building in Bankside, aims to unite industry experts, partners, and customers to drive AI advancements and provide essential skill development opportunities.
$4 Billion Investment to Propel UK AI Innovation
This expansion is part of Salesforce's broader pledge to invest $4 billion over five years to boost AI growth and technological innovation across the UK.
Salesforce Ventures has already committed over $200 million in cutting-edge UK AI firms, including ElevenLabs, specializing in text-to-speech technology, and AutoGenAI, a leader in bid writing automation.
Zahra Bahrololoumi, CEO of Salesforce UKI, highlights the UK AI market's potential to exceed $1 trillion by 2035, underscoring the strategic significance of this investment.
Stock Performance Amid AI Expansion Plans
Following the announcement, Salesforce shares rose 2.6% to close at $242.76 on Thursday, though the stock remains down for the year amid cautious enterprise IT spending and extended sales cycles.

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