Project "Bookshelf": The Online Accounting Library of "My Business"

Lifehacker, in collaboration with the publishing house Mann, Ivanov and Ferber, continues its exploration of IT companies' personal libraries. This time, we delve into the book collection of "My Business," the pioneering cloud accounting service.

"My Business" is one of the largest cloud-based accounting platforms globally, assisting accountants and entrepreneurs in maintaining accurate bookkeeping, calculating taxes, ensuring timely payments, and submitting electronic reports. With over 800,000 active users and growing, the company credits its continuous development to a strong foundation in knowledge — and books play a vital role in that journey. Welcome to their corporate library!

Founded in 2009, "My Business" is a youthful and fast-growing company headquartered in Moscow.

Maxim Yaremko, CEO of "My Business," primarily prefers reading books in digital format.

However, he read Ayn Rand's American trilogy "Atlas Shrugged" in its original English. This book inspired him to embark on his entrepreneurial journey.

This novel, one of the longest with over a thousand pages, covers profound philosophical themes. First published in the USA in 1957 and translated into Russian only in 1998, it reveals the consequences when a market economy transitions into a planned system. If you want to understand such societal shifts, this book is a must-read.

Oleg Anisimov, a board member of "My Business," holds books by pioneers of Soviet and Russian entrepreneurship. Vadim Tumanov introduced entrepreneurial approaches to the USSR's gold mining industry, establishing his first cooperative in 1956. Dmitry Zimin, recently celebrating his 80th birthday, is renowned for founding the mobile operator VimpelCom. These books narrate their challenges and triumphs.

Marketing Director Sergey Gaidar recommends three essential books:

• "Start-up Nation" by Dan Senor and Saul Singer — an excellent guide for startups aiming at global markets. Israel, despite lacking a domestic market, thrives by offering services tailored to users worldwide.
• "Don't Make Me Think: A Common Sense Approach to Web Usability" by Steve Krug — a practical manual on enhancing website conversion rates, increasing average order value, and lowering customer acquisition costs.

• "Web Analytics 2.0 in Practice" by Avinash Kaushik explores both simple and complex online business challenges and the nuances of tracking website traffic. Kaushik is recognized as one of the most talented analysts in the web technology sphere.

The Russian Tax Code serves as a fundamental reference for the company, which offers expert tax consultancy. Pictured is Anastasia Morgunova, Product Director.

"The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company" by Steve Blank and Bob Dorf is essential reading for entrepreneurs launching or planning their own ventures. It provides detailed guidance on creating a new business, learning from global startup experiences, and understanding customer development concepts.

Blank and Dorf are not mere theorists; together, they have founded over a dozen startups!

Here are more notable books from the "My Business" library:

"Joel on Software" and "More Joel on Software" by Joel Spolsky, a writer and programmer who worked at Microsoft from 1991 to 1994 and later founded several startups, focus on managing software companies effectively.

"Selling the Invisible: A Field Guide to Modern Marketing of Services" by Harry Beckwith offers numerous marketing techniques illustrated by examples from both large and small companies in the service industry.

Many of us balance work and parenthood. "How to Talk So Kids Will Listen & Listen So Kids Will Talk" by Adele Faber and Elaine Mazlish (originally by Russian educator Yulia Gippenreiter) helps improve communication with children and fosters a psychologically comfortable family environment.

"My Business" Library

In today’s busy world, finding time to read can be challenging. Audiobooks present an excellent solution — perfect for listening during commutes, walks, or workouts. Choosing English audiobooks also offers a great opportunity to improve language skills. This is the approach taken by Oleg Anisimov, a board member of "My Business."

Lifehacker appreciates the insights shared by "My Business" about their library. We hope these book recommendations prove as valuable and inspiring to you as they do to the creators of this innovative online accounting platform.

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