Petco Stock Skyrockets Nearly 35% in 2025 Following ‘Roaring Kitty’ Community Buzz

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Key Highlights

• Petco Health + Wellness reported a larger-than-expected loss and revenue decline due to weakening sales in its pet supplies and companion animal segments.
• Despite initial dips, shares soared nearly 35% midweek, driven by a viral post from a Reddit community dedicated to meme stock figure ‘Roaring Kitty.’
• Petco’s stock has experienced notable volatility linked to social media activity, including posts by Keith Gill, aka ‘Roaring Kitty.’

Petco Health + Wellness (WOOF) shares reversed early losses and surged close to 35% by midday Wednesday, energized by a Reddit fan base rallying behind meme stock influencer Keith Gill, known as ‘Roaring Kitty.’

The subreddit “r/roaringkitty” reshared a message from user “u/tryntobebatman,” enthusiastically stating, “Woof is going bananas. Who’s here with me!?!?”

Earlier in the day, shares fell following Petco’s earnings report revealing a $0.09 loss per share and a 0.5% year-over-year revenue decline to $1.52 billion, slightly missing analyst expectations. Comparable sales rose modestly by 0.3%, exceeding forecasts of a drop.

Sales dropped 4.7% in the supplies and companion animal division, while consumables grew 1.5%, and services and other business segments increased by 3.1%.

Looking ahead, Petco forecasts an adjusted loss per share between $0.03 and $0.04 for the current quarter, aligning closely with analyst predictions, and anticipates revenue near $1.5 billion.

Petco’s Stock Volatility Fueled by ‘Roaring Kitty’ Social Media Influence

Petco’s stock has been notably volatile recently, partly due to social media activity from Keith Gill. In late June, the stock spiked after Gill posted a dog photo on X, sparking speculation about investments in Petco and competitor Chewy (CHWY), in which he holds a stake.

Shares dipped in August, rebounded, then fell again early September following another Gill post referencing the movie “Toy Story 2,” which some interpreted as signaling a withdrawal from Chewy. Despite fluctuations, Petco’s shares are up approximately 28% year-to-date after Wednesday’s surge.

Correction: An earlier version mistakenly credited the stock movement directly to a ‘Roaring Kitty’ post, when it was actually triggered by another member of the community dedicated to him.

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