Opportunity Cost Explained: Meaning, Calculation, and Real-Life Examples
Jason Fernando
Jason Fernando 1 year ago
Director, Professional Investor, and Finance Writer #Business Essentials
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Opportunity Cost Explained: Meaning, Calculation, and Real-Life Examples

Discover the concept of opportunity cost — the value of the next best alternative foregone when making a choice. Learn its formula, significance, and practical examples for smarter decision-making.

What Is Opportunity Cost?

Opportunity cost represents the potential benefits or profits that an individual, business, or investor misses out on when choosing one option over another. It reflects the value of the next best alternative that is forgone as a result of a decision.

Although opportunity costs cannot be predicted with complete certainty, considering them helps in making more informed and strategic choices.

Key Insights

  • Opportunity cost is the value of the benefit lost from not selecting the best alternative.
  • Evaluating opportunity costs requires comparing the costs and benefits of all available options.
  • Understanding opportunity costs guides individuals and organizations toward more profitable decisions.
  • This cost is an internal measure used for strategic planning and is not reflected in financial accounting or reporting.
  • Examples include choosing between investing in different locations, upgrading equipment versus hiring staff, or selecting between different stocks.
Opportunity Cost Illustration
Investopedia / Mira Norian

How to Calculate Opportunity Cost

The opportunity cost can be expressed as the difference in returns between the most profitable investment option and the chosen investment:

Opportunity Cost = Return of Most Profitable Investment Choice (RMPIC) - Return of Investment Chosen (RICP)

This formula highlights that opportunity cost is simply the difference in expected returns between alternatives.

For example, consider a company deciding between:

  • Option A: Investing excess capital in the stock market with an expected 10% return.
  • Option B: Investing in new equipment within the company with an expected 8% return.

The opportunity cost of choosing equipment over stocks is 2% (10% - 8%), meaning the company forgoes a higher return by investing internally.

Important Consideration

When comparing investments, risk levels must also be considered. For instance, a Treasury bill backed by the government is virtually risk-free, while stocks may be more volatile. Even if expected returns are equal, the opportunity cost assessment should factor in these risk differences.

Opportunity Cost in Capital Structure Decisions

Opportunity cost analysis is vital when companies decide how to finance operations—whether through debt or equity. Taking on debt involves paying interest, which means funds cannot be used elsewhere. Businesses must weigh if borrowing for expansion will yield higher returns than alternative investments.

Striking the right balance between borrowing and issuing stock helps minimize opportunity costs, though predicting exact returns remains challenging due to uncertainty.

Business Example of Opportunity Cost

Imagine a business with $20,000 to invest, choosing between securities with an expected 10% annual return or purchasing new machinery that increases profits over time.

If securities are chosen, the business might earn $2,000 in year one, $2,200 in year two, and $2,420 in year three. Alternatively, the machinery could bring $500 in year one, $2,000 in year two, and $5,000 annually thereafter.

Initially, investing in securities seems better, but by year three, the machinery’s cumulative benefit outweighs the securities by $880, demonstrating how opportunity cost analysis informs long-term decisions.

The Costliest Pizza Ever?

One famous example is the 2010 purchase of two pizzas for 10,000 bitcoins, worth about $41 then. By 2024, those bitcoins would be valued at over $690 million, illustrating a massive opportunity cost.

Opportunity Cost for Individuals

Individuals also face opportunity costs in everyday decisions. For example, receiving a $1,000 bonus could be spent immediately or invested in a safe 5% certificate of deposit, growing to $1,050 after one year.

Using vacation days now also involves opportunity costs, as those days won’t be available later. While no choice is inherently right or wrong, evaluating opportunity costs helps prioritize what matters most.

Explicit vs. Implicit Costs

Explicit costs are tangible expenses like salaries and rent, recorded in financial statements. Implicit costs are opportunity costs that do not involve direct cash payments and are not reflected in accounting records but are crucial for strategic decisions.

Opportunity Cost vs. Sunk Cost

Sunk costs are past expenses that cannot be recovered, such as money spent on shares or equipment. Opportunity cost, however, concerns potential future returns lost by choosing one option over another. Rational decision-making ignores sunk costs and focuses on opportunity costs.

Opportunity Cost vs. Risk

Risk relates to the uncertainty of an investment’s actual returns compared to its expected returns. Opportunity cost compares the expected returns of different investment options. The key distinction is that risk assesses performance variability within the same investment, while opportunity cost compares different investments.

Accounting Profit vs. Economic Profit

Accounting profit is calculated by subtracting explicit costs from total revenue, following standard accounting principles. Economic profit also deducts opportunity costs, providing a more comprehensive view of profitability for internal strategic use.

Simple Definition of Opportunity Cost

Opportunity cost is the hidden cost of missing out on the next best alternative when making a decision.

Investment Example of Opportunity Cost

A young investor putting $5,000 annually into bonds for 50 years at 2.5% would accumulate nearly $500,000. However, if half the money was invested in stocks averaging 5%, the portfolio could exceed $1 million. The opportunity cost here is over $500,000.

How to Estimate Opportunity Cost

Estimating opportunity cost relies on forecasts and assumptions, often based on historical returns. Since future performance is uncertain, these estimates serve as guides rather than guarantees.

Conclusion

While opportunity costs cannot be known with absolute certainty, considering them enables individuals and businesses to evaluate their options more effectively and make smarter investment and operational decisions.

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