Master Personalized Email Campaigns Using Gmail and Google Docs Effortlessly
Slava Baransky
Slava Baransky 6 years ago
Co-Founder, Author, Former Chief Editor #Career & Education: Unlocking Productivity
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Master Personalized Email Campaigns Using Gmail and Google Docs Effortlessly

Discover a simple, effective method to send personalized email campaigns directly from your Gmail account using Google Docs, enhancing your communication strategy.

In this guide, we reveal a powerful technique to send personalized email campaigns seamlessly using your Gmail account combined with Google Docs.

Google Docs Mail Merge Interface
Google Docs Mail Merge Interface

1. Begin by creating a contact group in your Gmail address book, adding email addresses along with the recipients' names for personalization.

2. Next, make a copy of the Mail Merge template document in your Google Docs. Simply click this link: Mail Merge.

3. Once in Google Docs, a new menu item labeled “Mail Merge” will appear next to Help. Select “Import Gmail Contacts” and grant the script access to your Gmail account to fetch your contact group.

Mail Merge Menu in Google Docs
Mail Merge Menu in Google Docs

4. When prompted, enter the exact name of the Gmail contact group you created to import those contacts accurately.

5. Fill in the green-highlighted fields within the document. These fields serve as placeholders that will be replaced with personalized data for each recipient in your email campaign.

Email Address List
Email Address List

6. After completing all required fields, navigate to the “Mail Merge” menu and select “Start Mail Merge” to begin sending your personalized emails.

The status column in your document will update in real-time, showing green “OK” indicators for successfully sent emails. Additionally, all sent emails will appear in your Gmail Sent folder as they are dispatched.

For advanced customization, you can modify the email template by going to Tools → Scripts → Script Editor within Google Docs.

Script Editor in Google Docs
Script Editor in Google Docs

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