Google antitrust ruling: What the remedies mean for the search monopoly
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Google antitrust ruling: What the remedies mean for the search monopoly

Judge Amit Mehta confirmed Google’s monopoly in search but opted for targeted remedies—data sharing and limits on exclusivity—over a full breakup, amid evolving AI competition.

In a landmark antitrust case, Judge Amit Mehta confirmed in 2023 that Google holds a monopoly in online search but stopped short of ordering a breakup of its core assets. Instead, he imposed targeted remedies aimed at opening the market to competition.

Google avoids breakup

The court considered but rejected a forced spin-off of Chrome and oversight of Android. The US Department of Justice had argued these measures were necessary to stop Google from using its ecosystem to entrench its dominance. By preserving both products intact, the ruling spares Google its most powerful distribution channels.

Generative AI reshapes the fight

Since the case was filed in 2020, the rapid rise of generative AI has fundamentally altered the competitive landscape. Judge Mehta noted that emerging AI firms could now pose a credible threat to Google’s search monopoly, a dynamic unseen during earlier antitrust battles.

Targeted remedies to spur competition

The judge ordered Google to share portions of its search index and key data with qualified rivals, allowing them to display genuine Google results while they build their own capabilities. Exclusive contracts, such as those with device makers, must now be non-exclusive, giving partners greater freedom to explore alternative search providers.

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The ruling acknowledges Google’s search monopoly but focuses on data-sharing measures and limits on exclusivity rather than a full breakup to foster competitive alternatives.

This topic was reported by BBC.

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