Facebook tests £9.99 monthly plan to cap link sharing

Facebook is testing a cap on how many links a user can include in a post. In the United Kingdom and the United States, some users report a paid plan starting at £9.99 per month that unlocks higher link limits.

The company describes the test as a limited experiment to see whether letting subscribers publish more links adds value for them.

Industry observer Matt Navarra says the move is part of a broader effort to monetize more areas of the platform, not just verification.

This looks less like basic verification and more like bundling essential features behind a subscription, Navarra told INLIBER. It signals a shift toward charging for content distribution and the ability to reach audiences elsewhere.

Meta Verified, which offers a blue verification badge, enhanced account support, and protection from impersonation, already exists for many users. The new approach suggests Facebook may start charging for the basic ability to share links and drive traffic.

Navarra notes the pricing marks a clear change: if Facebook is part of a creator's growth plan, access to certain features may come with a price tag. That level of explicitness is new, even if the trend has been building for some time, he adds.

Context: verification and monetization of reach

Meta has long encouraged users to verify accounts to unlock perks, and the test echoes changes seen on other platforms. Twitter’s/X paid verification and boosted visibility for paid checkmarks have sparked controversy, and the European Union has fined X for some of its changes.

Meta says the test also applies to users in professional modes or Pages, a group used by many creators and businesses to promote content and measure performance.

For creators, this underscores a tough reality: Facebook may no longer be a reliable traffic engine, and Meta is steering users toward its own ecosystem. It reminds followers that relying on a single platform can be risky when monetization rules change.

Sign up for our Tech Decoded newsletter to follow the world's top tech stories and trends. Outside the UK? Sign up here.

What this means for creators

As platforms experiment with paid access, creators should diversify where they reach audiences and not rely solely on Facebook for traffic.

Expert comment: Matt Navarra argues the move is about monetizing distribution channels as much as verifying identities. He adds that it signals a broader push to make reach on its platforms a paid feature.

Short summary: Facebook is testing a paid tier to increase link-sharing capacity, signaling a shift toward monetizing reach. The test highlights the risk for creators who depend on a single platform and underscores broader moves toward paid verification and feature bundles.

Key insight: Meta appears to be turning reach and visibility into a paid feature, signaling a broader shift in creator monetization on its platforms. BBC News

Discover the latest news and current events in Economics as of 19-12-2025. The article titled " Facebook tests £9.99 monthly plan to cap link sharing " provides you with the most relevant and reliable information in the Economics field. Each news piece is thoroughly analyzed to deliver valuable insights to our readers.

The information in " Facebook tests £9.99 monthly plan to cap link sharing " helps you make better-informed decisions within the Economics category. Our news articles are continuously updated and adhere to journalistic standards.