Why One iPhone Model Outshines Another in Popularity
Explore the surprising sales trends between two iconic smartphones and discover what drives consumer preference.
Recent sales data from Cupertino reveals that not all consumers embraced Apple's choice to repackage the iPhone 5 in a colorful plastic shell. Market analysis firm Localytics has shared compelling insights indicating that the iPhone 5S, featuring a fingerprint scanner, attracted significantly more attention from buyers.
According to the published report, during the initial weekend following their release, Apple sold approximately 3.7 times more units of the iPhone 5S than the multi-colored plastic iPhone 5C models. This suggests a clear preference for the premium features and design of the 5S.
It's important to note that the 3.7 sales ratio is an average across all regions involved in the initial launch wave. For example, in the United States, the iPhone 5S outsold the plastic counterpart by a factor of 3.4, while in Japan, this figure rose to 5 times. Additionally, the majority of these new iPhones were activated within the U.S., highlighting the strong domestic demand for the premium model.
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