The Wiggles respond after members appear in Ecstasy video

The Wiggles have publicly addressed concerns after a music video surfaced showing a background scene that some viewers interpreted as referencing drugs. The group says this content does not reflect their values and was created without authorization.

What happened

The clip came from a collaboration with Keli Holiday, the solo project of Adam Hyde, and features Blue Wiggle Anthony Field and his nephew Dominic Field in a background dance during the track Ecstasy. The clip was later removed from TikTok after concerns were raised.

Band response

A Wiggles spokesperson told The West Australian that the video was not created or approved by the group and that they do not support drug use in any form. They described Holiday as a friend, but emphasized that the video and its audio were produced independently and without The Wiggles' involvement.

Event context

The footage was filmed at the TikTok Awards earlier this month, where members appeared on stage with Holiday during his song Dancing2. Holiday shared the video on TikTok with the caption The Wiggles get it. The accompanying lyrics for Ecstasy reference adult themes, which sparked concern among some viewers.

About the artists

The Wiggles, formed in 1991 in Australia, built an international following as a family-friendly group. Anthony Field remains the only original member in the lineup today.

Keli Holiday is the solo project of Adam Hyde, who is also known as a member of the electronic duo Peking Duk.

The INLIBER news desk reached out to Holiday's management for comment for this story.

Expert perspective

Media and education expert notes that collaborations with social media creators require clear oversight to prevent off-brand content from surfacing. This is a reminder for families and schools to examine how content featuring well-known brands is produced, shared, and moderated.

Summary

The Wiggles clarified that they do not condone drug use and that the clip was produced without their involvement. The incident underscores how content created by partners can reach audiences quickly on social media, prompting brands to reinforce oversight of collaborations. The group remains a staple in family entertainment and continues to adapt to a fast-changing online landscape.

Key insight: Global family brands must actively monitor partner content on social platforms to protect their family-friendly reputation. Source: BBC News