Serena Williams Debuts WYN Beauty in 2025: Celebrity Makeup Brand Hits Market at Affordable Prices

Serena Williams, the iconic tennis champion, has officially launched WYN Beauty in 2024, entering the booming celebrity makeup industry with a fresh vision. This new brand emphasizes durable makeup that performs well even after intense physical activity.

Williams shared that her inspiration came from the challenge of finding makeup that remains flawless after hours on the court, aiming to create products that allow people to "move freely while looking great." Partnering with the Good Glamm Group, WYN Beauty products are now accessible through the brand’s official website and Ulta Beauty stores across the U.S., including online shopping options.

WYN Beauty joins a distinguished list of celebrity-led beauty brands making waves in the market. Here’s a look at some notable peers who have successfully expanded their empires into makeup and skincare.

Selena Gomez’s Rare Beauty: Redefining Standards Since 2020

Launched in 2020, Rare Beauty by Selena Gomez has become a viral sensation, especially on TikTok. Valued at nearly $2 billion, the brand has amassed over $400 million in sales within a year ending February 2024.

Rare Beauty champions mental health awareness, dedicating 1% of all sales to the Rare Impact Fund, supporting mental health and educational programs worldwide.

Rihanna’s Fenty Beauty: Inclusivity Revolution Since 2017

Fenty Beauty, co-owned by Rihanna and Louis Vuitton, debuted in 2017 and quickly became a symbol of diversity with an extensive shade range. The brand’s mascara innovation fueled significant growth in 2023.

Rihanna’s leadership as CEO and her status as one of the youngest self-made female billionaires highlight Fenty's success. The brand’s products featured prominently during her 2023 Super Bowl Halftime Show performance.

Millie Bobby Brown's Florence by Mills: Youthful Confidence Since 2019

Since 2019, Florence by Mills, created by "Stranger Things" star Millie Bobby Brown, has focused on skincare and makeup designed to boost self-confidence among young consumers.

Brown retains majority ownership, with Beach House Group holding a minority stake. The brand also supports nonprofits by donating 1% of every purchase.

Kim Kardashian’s SKKN: Luxury Skincare and Makeup from 2022

Kim Kardashian ventured into skincare and makeup with SKKN in 2022, developed alongside Coty. She has discussed plans to regain a larger stake in the company to further steer its growth.

Previously, Kardashian launched KKW Beauty in 2017, which she paused in 2021 to rebrand and relaunch under a new vision.

Ariana Grande’s R.E.M. Beauty: Clean Cosmetics Empowerment Since 2021

Founded in 2021, R.E.M. Beauty by Ariana Grande is committed to clean, empowering cosmetics. The brand secured a strategic investment from Sandbridge Capital in 2023 to accelerate expansion.

For more updates on celebrity beauty brands and trends, stay tuned to ZAMONA. Have a news tip? Contact us at tips@ZAMONA.

Discover the latest news and current events in Finance News as of 12-04-2024. The article titled " Serena Williams Debuts WYN Beauty in 2025: Celebrity Makeup Brand Hits Market at Affordable Prices " provides you with the most relevant and reliable information in the Finance News field. Each news piece is thoroughly analyzed to deliver valuable insights to our readers.

The information in " Serena Williams Debuts WYN Beauty in 2025: Celebrity Makeup Brand Hits Market at Affordable Prices " helps you make better-informed decisions within the Finance News category. Our news articles are continuously updated and adhere to journalistic standards.