Inside the Stunning Interior of Belgium’s First Apple Store: A Design Masterpiece by Jony Ive

Explore the exquisite interior design of Belgium’s inaugural Apple Store in Brussels, crafted by Apple’s renowned design director Jony Ive, featuring natural materials and innovative decor elements.

On September 19th, Brussels welcomed Belgium’s very first Apple Store, showcasing an interior design personally crafted by Apple’s Chief Design Officer, Jony Ive.

Interior design of Belgium's first Apple Store by Jony Ive — Photo by Bruno D’Alimonte

While the iconic Apple logo on the storefront leaves no doubt about the destination, inside, Jony Ive and his colleague Angela Ahrendts emphasized the use of natural materials and elements inspired by nature to create a warm and inviting atmosphere.

Spacious interior furnished with wooden furniture — The spacious area is furnished with elegant wooden furniture.

Eight green trees at the center of the store — The centerpiece of the store is adorned with eight lush green trees.

Apple Watch displayed in custom wooden drawers — Apple Watches are showcased in specially designed wooden drawers.

Wooden display cases in the Apple Store — Display cases throughout the store are crafted from wood, enhancing the natural aesthetic.

Large screen at the back of the Apple Store — A massive screen is positioned at the rear of the store, perfect for presentations and events.

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Inside the Stunning Interior of Belgium’s First Apple Store: A Design Masterpiece by Jony Ive

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