Inside the Economic Impact of Super Bowl LIX: What Fans and Advertisers Are Spending in 2025

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The Economic Tracker, a collaboration between Investopedia and NY1, leverages public data to analyze New York City's financial vitality across key sectors.

For the week of February 3, 2025, our focus shifts to the financial dynamics surrounding Super Bowl LIX, spotlighting consumer expenditures and advertiser investments tied to this iconic event.

Average TV Viewers Expected to Spend Over $90 on Super Bowl LIX

This year's Super Bowl LIX, featuring the Kansas City Chiefs and Philadelphia Eagles competing in New Orleans, continues its legacy as one of America’s most-watched televised events. With viewership numbers soaring, the economic stakes are equally high, encompassing ticket sales, advertising budgets, and consumer spending.

Attending the game live comes with a hefty price tag: secondary market tickets average $4,470 for the most affordable seats at the Caesars Superdome, with premium seats reaching upwards of $56,500. However, only about 75,000 fans will witness the game in person.

Meanwhile, millions of viewers at home are set to fuel the economy through their Super Bowl-related purchases. According to the National Retail Federation, the average consumer plans to spend approximately $91.58 on food, beverages, apparel, and even new electronics—a 6.4% increase compared to last year. Food and drinks dominate spending, with 81% of fans purchasing snacks and beverages. Additionally, 14% will buy team gear, and 10% consider upgrading their TV for the event.

Advertising during the Super Bowl commands premium rates, with 30-second commercial spots projected to cost around $8 million in 2025—nearly quadruple the price from 25 years ago. Research from Kantar indicates these ads yield an average return of $4.60 per dollar spent, underscoring their value for brands.

Broadcasting Rights and Player Earnings Amplify Economic Scale

Fox holds exclusive broadcasting rights for this year's Super Bowl under an 11-year contract with the NFL, valued at over $2 billion annually for marquee events including the 2023, 2025, 2029, and 2033 Super Bowls, NFC playoff games, and select NFL matchups.

Players also benefit financially beyond their contracts. The NFL awards $171,000 to each winner and $96,000 to each player on the losing team, as stipulated in the latest collective bargaining agreement, adding another layer to the event's economic footprint.

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