How Emerging Tech Brands Are Revolutionizing the Electronics Market
Explore the rise of innovative technology brands reshaping the global electronics landscape with rapid growth and shifting market dynamics.
The global electronics market is witnessing a remarkable transformation as emerging brands experience exponential growth, while traditional giants face declining shares.
Brands specializing in smartphones, tablets, laptops, and home appliances are rapidly filling the space left by some established manufacturers. Leading this surge are companies such as Realme, Vivo, Mi, Tecno, Infinix, iTel, and Nokia, which have demonstrated impressive sales momentum.
According to data from Marvel Distribution, a major IT distributor across multiple regions, Tecno, Infinix, Realme, and Xiaomi have all reported year-over-year growth exceeding 100%.
Poco's unit sales increased by 16%, while Nokia's soared by over 40%. Conversely, market shares for Apple and Samsung have declined by approximately 14% and 15%, respectively. Overall, around 10 million mobile devices were sold during this period, marking a 23% decrease compared to the previous year.
Similar trends have been observed on leading e-commerce platforms. For example, Tecno smartphone sales surged more than 20-fold between May and June, Doogee's sales grew five times, and Digma's electronics sales nearly increased eightfold.
Responding to this shift, many retailers are expanding their offerings to include a broader range of devices from these emerging manufacturers. Stores like Citilink have introduced products from brands such as Schaub Lorenz and Korting, with upcoming additions including Kimtigo, Akimojeba, Domfy, and Chuwi.
Industry experts, including Alexander Surkov from the GS Group analytical center, predict that brands like Xiaomi, Honor, and Realme are poised to become market leaders, potentially surpassing Apple and Samsung. It is anticipated that these innovative technology brands could capture up to 90% of the market share in certain regions in the near future.
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