Discover How Much Americans Really Spend on Dating Annually—Are You Overspending?
Elizabeth Guevara
Personal Finance Journalist #Personal Finance News
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Discover How Much Americans Really Spend on Dating Annually—Are You Overspending?

Explore the surprising impact of finances on dating in America, where financial responsibility ranks as a top attractive trait despite rising date costs.

KEY INSIGHTS

  • The typical American adult spends around $2,279 each year on dating, averaging $168 per outing.
  • Since the COVID-19 pandemic, dining costs have surged nearly 30%, causing many to modify or skip dates due to budget concerns.
  • Nearly half of singles feel their financial status influences their dating opportunities, yet traits like financial responsibility and open money conversations are deemed most appealing.

In today's dating scene, money plays a significant role for many American adults, with annual dating expenses exceeding $2,000 on average.

According to the latest BMO Real Financial Progress Index, each date costs about $168, encompassing everything from grooming to transportation.

Generation Z leads in spending per date, shelling out approximately $194 each time, totaling $2,676 yearly. Meanwhile, Millennial men in relationships spend the most per date, averaging $252.

Inflation Drives Up Dating Costs

Persistent inflation has pushed up the cost of dining out by nearly 30% since the pandemic began, based on Consumer Price Index data.

This financial pressure has led over 40% of singles to alter their dating plans, with more than 25% canceling dates due to money concerns.

Financial Habits Influence Dating Success

Many singles believe their financial health affects how potential partners perceive them, with 44% acknowledging their net worth impacts dating prospects.

However, the most attractive financial qualities aren't about wealth but responsibility: 96% value financial responsibility, 94% appreciate openness about money, and 92% admire having a solid financial plan.

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