Controversy Surrounds Apple's Latest Campus Design
Sergey Suyagin
Sergey Suyagin 4 years ago
Technology Writer & Digital Transformation Enthusiast #Expert Advice & Insightful Articles
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Controversy Surrounds Apple's Latest Campus Design

Explore the architectural debate surrounding Apple's newest campus project and its impact on Cupertino's community and environment.

Architectural Critic Challenges Apple's New Campus Design
Images: Architectural Critique of Apple's New Campus

The ambitious new Apple Campus has sparked criticism from renowned architecture expert Christopher Gorton, who argues that the sprawling complex, situated somewhat apart from Cupertino's urban fabric, disrupts the city's cohesion.

Despite many praising the futuristic look of the campus, Gorton labels the design as outdated, drawing comparisons to the Pentagon's structure. His report highlights parallels between Apple's project and corporate architectural styles prevalent in the 1960s and 1970s.

Architectural Critic Challenges Apple's New Campus Design
Images: Architectural Critique of Apple's New Campus

Another point of contention is Apple's claim about the campus's environmental friendliness. Critics note that the building's location, distant from residential areas, will likely increase car dependency among employees commuting to work.

The report also questions Apple's characteristic secrecy regarding its projects. The company has yet to reveal the architect behind Campus 2. The only known detail is Steve Jobs' statement that the world's top architects were hired for the project.

Architectural Critic Challenges Apple's New Campus Design
Images: Architectural Critique of Apple's New Campus

Campus 2 exemplifies a growing trend where corporations build isolated campuses outside city centers instead of integrating with existing urban environments.

Conversely, Steve Jobs described the campus as "the best office building in the world," likening it to a landed spaceship and emphasizing its role in providing a calm and secure workspace for employees.

Cupertino Mayor Gilbert Wong expressed full confidence in the project's approval and revealed plans for a third campus following the completion of the current one, driven by the company's rapid employee growth.

Architectural Critic Challenges Apple's New Campus Design
Images: Architectural Critique of Apple's New Campus

Meanwhile, local residents voice concerns over the large-scale construction, fearing it will worsen the already challenging traffic conditions. The influx of employees and visitors eager to experience the architectural marvel could further strain the city's infrastructure.

[via AppleInsider]

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