Barclays to Rename Hampden as Scotland's National Stadium

The Scottish Football Association has announced a major, long‑term sponsorship deal that renames Hampden Park as Barclays Hampden. This landmark agreement marks the first time Scotland’s national stadium is rebranded through naming rights and deepens Barclays’ involvement in the country’s football landscape. The partnership also strengthens support for the sport beyond the stadium walls.

What the deal covers

• Name rights: the stadium will officially be called Barclays Hampden
• Sponsorship of the men’s and women’s Scottish Cup competitions
• Lead sponsor for the Next Gen Girls’ Performance Programme

Ian Maxwell, chief executive of the SFA, said the discussions showed Barclays’ clear commitment to backing football at all levels in Scotland, with benefits reaching communities and schools as well as the national team.

Impact and schedule

The agreement aligns with Scotland’s busy football calendar as the men’s team recently qualified for the upcoming FIFA World Cup and the women’s team begins qualification for the 2027 World Cup next year.

Hampden hosts home matches for both the men’s and women’s teams, as well as the semi-finals and finals of the Scottish Cup and the League Cup. The League Cup final is scheduled for 14 December, with St Mirren facing Celtic.

Tom Corbett, a Barclays spokesperson, said the partnership is a fitting way to end the year and highlighted Hampden’s status as a premier football venue in a great city.

Expert insight

A sports industry analyst notes that the deal signals rising corporate support for Scottish football and could boost player development and fan engagement across generations.

Summary

The agreement renames Hampden, links the stadium to major national competitions, and strengthens Barclays’ support for both the men’s and women’s game, including youth programmes. It positions Hampden as a central hub for big matches and community initiatives while broadening sponsorship across Scotland’s football ecosystem.

Key takeaway: A landmark naming-rights deal raises Hampden’s profile in Scottish football and expands Barclays’ backing for both the men’s and women’s game. BBC coverage