Apple's Next Big Move: A Fresh Identity for iPhone and Its Operating System
Explore the potential rebranding of Apple's iPhone and its operating system, signaling a new era for the tech giant's flagship products.
Can you guess what Apple might rename its iconic smartphone?
Renowned tech analyst John Prosser, known for accurately predicting the launch date of the latest iPhone SE, has revealed plans for Apple to rename its operating system from iOS to iPhone OS. This rebranding aligns seamlessly with Apple's naming convention for its other platforms like watchOS, macOS, and iPadOS.
I received an unexpected email suggesting Apple will rename iOS to iPhone OS and the iPhone itself to Apple Phone, and initially, I was skeptical…
Incredible news!
— Max Weinbach (@MaxWinebach) June 18, 2020
Max Weinbach, editor-in-chief of XDA-Developers, also confirmed receiving similar information. He added that Apple might rename the iPhone to Apple Phone, marking a significant shift in the brand's identity.
This potential change could reflect Apple's strategy to emphasize its brand name more prominently. However, dropping the 'iPhone' name from the device while retaining it in the OS name presents an interesting branding paradox.
Regardless, if these rumors hold true, Apple is expected to announce this rebranding during the WWDC 2020 conference scheduled for June 22. The event is anticipated to unveil major updates across all Apple operating systems, including iOS 14, which may debut as iPhoneOS 14.
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