Announcing the Business Program Topics for the 6th National Advertising Forum

Recent global developments have profoundly impacted the advertising sector. Approaches to content creation and monetization have evolved, available technologies have shifted, and new media collaboration strategies have emerged. What tactics are advertising market players adopting today to identify opportunities, adapt, and thrive? These questions will be central to the industry discussions at the 6th National Advertising Forum on November 10-11.

Industry estimates suggest advertising market losses could range from 11% to 50%. However, reactions within the media communications sector remain fragmented: some players focus on assessing losses, while others concentrate on uncovering growth opportunities. Speakers at NRF-6 will leverage their expertise to outline the future prospects of the advertising industry for all stakeholders.

This year’s business program is organized into thematic tracks designed to analyze the current market structure.

Track: "Current Tools and Technologies" – How Are AdTech and Services for SMEs Evolving?

The market seeks optimal execution of advertising campaigns. Project management and ad-buying platforms are gaining significant attention as professionals require efficient tools that ensure automated promotion. At NRF-6, representatives from sectors such as Advanced TV Advertising, Mobile Advertising, Digital Video Advertising, and others will showcase available technologies and methods for campaign creation and evaluation.

Track: "Marketing and Expertise" – What Solutions Are Available to the Market?

E-commerce platforms now combine digital storefronts with advertising management capabilities. Retail actively leverages digital tools and social media, while players in pharmaceutical and real estate markets develop new sales funnels based on data insights. Fintech enhances user experience quality. Brand managers and marketing experts will share practical solutions aimed at stabilizing business outcomes during the forum’s business sessions.

Track: "Content Creation and Monetization" – Which Trends Should Be Embraced?

The advertising market is witnessing a reduction in communication channels with consumers due to changes in content distribution systems. What insights currently shape communication strategies for audience engagement? Should influencer partnerships be prioritized? What roles do branding and design play, and what will creativity look like in the near future? Sessions led by agencies and media business representatives at NRF-6 will present successful case studies and innovative campaign formats.

Track: "Media Transformation" – What Do Brands Expect from Audience Communication?

The trend toward company localization and launching new brands calls for reevaluation of media platform usage strategies. This track will feature key media channel representatives and agencies discussing new advertising opportunities.

Track: "Analytics" – What Approaches Are Effective for Data-Driven Marketing?

Agencies and advertisers are actively seeking methods to measure advertising campaign effectiveness amid the departure of international vendors. The programmatic segment’s structure has undergone significant changes, complicating the use of traditional digital tools. Representatives from ARIR and independent tech companies will share their perspectives on navigating the evolving digital marketing landscape.

The forum will bring together agency professionals, brand managers, media representatives, and technology companies to present solutions for implementing effective strategies, new business models, and interaction formats both today and in the future.

Tickets for NRF-6 are now available for purchase!

For more details, visit the official website. Stay updated on NRF-6 news through the VK community.

Content provided by the organizing committee of the 6th National Advertising Forum. Lifehacker bears no responsibility for the publication.

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