Unity Software Stock Surges 7% in 2025 Following Roaring Kitty’s Viral Post
Unity Software shares experienced a notable 7% increase in 2025 after a viral social media post by meme stock influencer Roaring Kitty, sparking renewed investor interest despite no recent share purchases by him.
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Key Highlights
- Unity Software shares climbed 7% after a viral post by meme stock figure Roaring Kitty, referencing musician Rick James’ song "Unity."
- No recent filings indicate Roaring Kitty (Keith Gill) has acquired Unity shares.
- Gill’s influential posts previously impacted stocks such as GameStop, Chewy, and Petco Health + Wellness.
In 2024, Unity Software (ticker: U) saw its stock price jump by 7% following a viral social media post from Keith Gill, popularly known as "Roaring Kitty." The post included a clip nodding to the late musician Rick James, who famously performed the song "Unity."
Despite the surge, recent SEC filings show no evidence that Gill has purchased Unity shares. His social media influence, however, continues to sway market sentiment.
Roaring Kitty’s Influence on Meme Stocks Continues Since 2023
Keith Gill first gained widespread attention during the 2020-2021 meme stock frenzy. He reemerged in 2023 to impact multiple stocks through strategic posts.
In June 2023, Gill revealed a significant stake in GameStop (GME) on Reddit under the username "DeepF---ingValue." Subsequently, his cryptic posts featuring a cartoon dog on X (formerly Twitter) boosted shares of Chewy (CHWY) and Petco Health + Wellness (WOOF).
SEC disclosures confirmed Gill’s position in Chewy, though he later hinted at selling the stock via a Toy Story 2 reference. He completed the sale later that year.
Despite the recent uptick, Unity Software’s stock has declined nearly 40% over the past year, reflecting broader market pressures.
Correction and update: This article has been revised to clarify the GIF’s reference to Rick James and to provide updated stock price information.
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